Market size, market segments and competition pattern of China's daily chemical industry in 2021

1, daily chemical industry chain analysis: the industrial chain is relatively single

The upstream of the daily chemical industry chain is mainly the supply of raw materials, the midstream is mainly the production of daily chemical products and other links, and the downstream is mainly the sales channel.

At present, the upstream raw materials of the daily chemical industry mainly include surfactants, alkyl benzene, fatty alcohols, 4A zeolite and other chemicals. The representative enterprises are divided into domestic enterprises and overseas enterprises, among which the representative enterprises of domestic chemical materials are Zanyu Technology, Lishen Group, etc., and the foreign enterprises are mainly multinational enterprises such as BASF and Wilmar Oil.

The middle reaches of the daily chemical industry are mainly the production links of daily chemical, and the representative enterprises in the field of cosmetics are L 'Oreal Paris, Estee Lauder, Shanghai Jahwa and so on. Washing products and household cleaning products to Libai Jietuan, NAS Group and multinational daily chemical giant Procter & Gamble, Unilever and other companies as the main enterprises. The field of oral cleaning includes China's local enterprises Hololai Chemical, Yunnan Baiyao, etc., and also includes international giant Colgate-Oule -B and other overseas enterprises.

The downstream of the daily chemical industry is mainly a sales channel, which is divided into online and offline two parts. At present, the offline channels of China's daily chemical industry mainly include Walmart, RT-Mart and other large commercial supermarkets. The online e-commerce platforms mainly include Tmall, Taobao, Jingdong and so on. In recent years, with the development of science and technology, live delivery with goods springing up, daily chemical industry online live delivery with goods has become a new trend, the main online delivery platforms include Tiktok, Kuaishou and so on.

2, China's daily chemical industry market is becoming more and more perfect

Because the daily chemical industry is closely related to people's lives, China attaches great importance to the development of product quality in the daily chemical industry, and has introduced a number of regulations on the sampling of daily chemical products. In June 2020, The State Council issued the "Regulations on the Supervision and Administration of Cosmetics" to improve the classification management system of cosmetics and cosmetics raw materials, increase the punishment of counterfeit producers and sellers in the daily cosmetics industry, and provide a better business environment for the entire industry. The Regulations on the Supervision and Administration of Cosmetics will come into effect on January 1, 2021.

In addition to the daily chemical products themselves have introduced policies such as improving quality norms, while a series of environmental protection policies have been introduced for daily chemicals. The main policies on the daily chemical industry at the national level are summarized as follows:

3, the market size of China's daily chemical industry accounts for an increasing proportion of the world

From the perspective of global data, the scale of the global daily chemical market has been increasing year by year from 2015 to 2019. In 2020, due to the decline in consumer confidence caused by the new coronavirus epidemic, people have reduced the purchase of high-end daily chemical products, so the scale of the global daily chemical market has declined for the first time. The global daily chemical industry market size in 2020 will be 652.968 billion US dollars, down 0.82% from 2019.

From the perspective of China's daily chemical market, the market size of China's daily chemical industry from 2015 to 2020 shows an increasing trend year by year. In 2020, under the impact of the new coronavirus epidemic, the market size of China's daily chemical industry still maintained a growth rate of 5.83%, becoming one of the few positive growth markets in the global daily chemical market. In 2020, the scale of China's daily chemical market reached 90.675 billion US dollars, an increase of 5.83% compared with 2019.

With the growth of China's economy and the improvement of people's living standards, people in the purchase of daily chemical products began to gradually develop in the direction of pursuing quality from the point of view of "can be used", so the market size of China's daily chemical industry is getting larger and larger, accounting for the proportion of the global daily chemical industry market is also getting higher and higher. In 2020, China's daily chemical industry will account for 13.89% of the global daily chemical industry market size, an increase of 3.86 percentage points from 2015.

4, high-end daily chemical products to Europe and the United States as the main products

China's high-end daily chemical products brands are mainly European and American brands, among which L 'Oreal's Lancome ranks first with 7.4% market share; The Estee Lauder brand came in second with 6.8% of the market. Dior came in third with a 4.3 percent market share.