13. The market size of home care products - washing products continues to increase, but it will decrease slightly in 2020
From 2010 to 2019, the market size of China's washing products industry showed an increasing trend year by year. In 2020, due to the new coronavirus epidemic, consumers began to choose more hygienic laundry methods at home. As a result, the use of washing products in laundry shops with the largest demand for washing products in previous years declined, so the market size of washing products in 2020 declined compared with previous years. In 2020, the market size of China's washing products industry is 71.172 billion yuan, down 0.30% compared with 2019.
14, home care - washing powder is still the most important washing supplies in China
According to the data provided by Euromonitor, the highest sales volume of washing products in China in 2020 is laundry powder, accounting for 32.96% of the total sales in the country; Secondly, automatic detergent accounted for 29.58% of the national detergent industry sales; Standard detergents accounted for 26.64% of the sales of China's detergent industry, ranking third.
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