Research and forecast of global and Chinese beauty and personal care industry segment product market consumption scale

1, beauty and personal care industry definition and classification: According to the National Economic Industry Classification and Code (GB/T4754-2017), cosmetics manufacturing refers to the manufacture of daily chemical industrial products that are applied, sprayed or other similar methods to any part of the human body surface (skin, hair, nails, lips, etc.) to achieve cleaning, elimination of bad odor, skin care, beauty and modification purposes.

Cosmetics refers to beauty and personal care products, including 11 fine molecular industries: skin care products, hair care products, makeup products, oral care products, bath products, baby and child exclusive products, men's care products, sunscreen products, perfumes, deodorants, hair removal products.

1) The global beauty and personal care industry shows volatile growth: In the past decade, the global beauty and personal care market has shown a volatile growth trend. According to the statistics of CICC International Consulting, from 2012 to 2015, affected by the financial crisis, the growth rate of major beauty and personal care markets such as Europe, the United States and Japan was relatively slow. From 2016 to 2019, driven by emerging economies such as the Asia-Pacific region, the global beauty and personal care market bottomed out and rebounded, and the market size climbed to the highest point in nearly a decade, $507.035 billion. In 2020, the impact of the new coronavirus epidemic saw a slight decline in the beauty and personal care industry, especially in Western Europe and the Asia-Pacific region, where the overall market size was reduced to $487.193 billion, a year-on-year reduction of 3.91%. In 2021, as the global beauty and personal care market gradually emerges from the impact of the epidemic, driven by the Asia-Pacific region, the global beauty and personal care market grew by 8.64% year-on-year to reach $529.302 billion.

2) The Asia-Pacific region is the world's largest beauty and personal care consumer market, and the Chinese market is growing rapidly: according to the statistics of CICC International Consulting, in 2021, the size of the beauty and personal care market in the Asia-Pacific region accounted for 35.95% of the global market size in the same period, the size of North America accounted for 21.13%, and the size of Western Europe accounted for 19.27%. From 2012 to 2021, the Asia Pacific region remains the world's largest consumer market for cosmetics and personal care. From the analysis of national data, according to the statistics of CICC International Consulting, the United States will be the country with the highest proportion of the global cosmetics and personal care market in 2021, accounting for 20.03%, and China will become the world's second largest consumer market with 17.19% of the market growth, and the consumption potential is prominent.

3) Offline channels are still the mainstream, and e-commerce platforms are developing rapidly: global cosmetics sales channels are mainly concentrated in department stores, large supermarkets, daily chemical stores, e-commerce platforms, etc. In recent years, the caller platform has developed rapidly, and the new coronavirus epidemic has catalyzed the general trend of online consumption channels. According to the statistics of CICC Qixin International Consulting, the proportion of e-commerce channel consumption has risen rapidly from 4.20% in 2012 to 18.00% in 2021, and the proportion of offline sales based on supermarket has dropped from 83.10% in 2012 to 73.10% in 2021. As the pace of mass consumption continues to accelerate, major brands increase investment in the layout of e-commerce platforms, and the consumption share of online channels is expected to further increase in the future.

"2023-2029 Global and Chinese beauty and Personal Care Industry Development Research and Investment Value Forecast Evaluation Report", released by CICC Qixin International Consulting

2, China's beauty and personal care industry development history: China's beauty and personal care industry has experienced four stages.

Early stage: China is one of the earliest countries in the world to use cosmetics. There are records of drawing eyebrows and touching lips in ancient Chinese books. Slow development stage: In modern times, the production of cosmetics and personal care products in China has been in the state of small family workshops. At the beginning of the 20th century, the production of cosmetics and personal care products in China gradually became industrialized. However, due to the poor living standards of the people and the imprisonment of traditional concepts, the development is very slow.

Rapid development stage: In the 1980s, with the rapid development of the national economy and the continuous improvement of people's living standards, the beauty makeup and personal care industry mushroomed and flourished. The system of the beauty makeup and personal care industry also extended from the light industry system to other systems, and the beauty makeup and personal care products experienced a journey from luxury to necessity in people's concept. Standardized development stage: After experiencing the rapid development stage, China's beauty and personal care market has presented a blossoming situation, in order to better meet the needs of consumers, the state has formulated relevant laws and regulations, so that the beauty and personal care industry has embarked on the road of standardized development.