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Research and forecast of global and Chinese beauty and personal care industry segment product market consumption scale

来源: | 作者:佚名 | 发布时间 :2023-12-11 | 321 次浏览: | Share:

Personal care market competition pattern: there are many categories of personal care market segments, and different segments have different industry characteristics and competition pattern. Taking the market of hair care products with the highest proportion as an example, Procter & Gamble Company firmly occupies the first position in this segment with a market share of 33.50%, and the market share of the top five enterprises reaches 66.80%, indicating a high industry concentration.

With the deepening of market segmentation, local enterprises are gradually breaking the competition pattern of foreign monopoly with differentiated products and personalized management strategies, and occupy a certain market share. Huanya technology to non-silicone oil technology and scalp care as the power point, Adolf main fragrance shampoo, Lafang main nutrition and smoothness. In 2021, Adolphe, Huanya Technology and lafang ranked 3rd, 6th and 8th in the industry with market share of 8.70%, 3.20% and 1.70% respectively.


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