Research and forecast of global and Chinese beauty and personal care industry segment product market consumption scale

(1) Development status of beauty and personal care industry in China:

1) The scale of the industry maintains stable growth, and the consumption development potential is huge: with the rapid development of China's economy and the continuous improvement of urbanization rate, the strong domestic demand potential and development momentum have given major opportunities to the beauty and personal care industry, and the market scale of China's beauty and personal care industry has shown a rapid growth trend.

Statistics from CICC International Consulting show that the market size of China's beauty and personal care industry has grown rapidly from 253.5559 billion yuan in 2012 to 568.605 billion yuan in 2021, with a compound growth rate of 9.39%, and has developed into the world's second largest consumer market for beauty and personal care products after the United States. With the effective control of the novel coronavirus epidemic, offline stores gradually resume operation, and consumers tend to frequent offline social networking and work, the market size of China's beauty and personal care industry is expected to grow to 616.433 billion yuan in 2022

Although the overall market size has jumped to the second place in the world, the per capita consumption of beauty and personal care products in 2021 in China is only 402.70 yuan, although compared with the per capita consumption of 187.90 yuan in 2012 has increased significantly, but there is still a big gap compared with mature markets such as Europe, America, Japan and South Korea. As China's per capita disposable income continues to grow, people's living standards continue to improve, consumer demand continues to upgrade, the economic era of appearance level continues to promote people's yearning for and pursuit of beauty, beauty and personal care products consumption frequency and per capita consumption is expected to increase significantly, beauty and personal care products consumer market has a huge space for development.

2) Development status of the beauty and personal care industry segment: statistics show that skin care products with 50.36% of the proportion of the beauty and personal care industry in 2021 to become China's largest segment, makeup and hair care are the second and third largest segment.

① Development status of skin care market: Skin care products mainly include facial care, body care, hand care and care sets. As the segment with the highest proportion in China's beauty and personal care industry, the market size of China's skin care products in 2021 has reached 293.806 billion yuan, and the compound growth rate from 2012 to 2021 has reached 9.75%.

With the increasing awareness of consumers to prevent potential skin problems, the need for diversification and functional refinement in skin care programs has been created, and the skin care market, which focuses on developing new categories and meeting new needs, is expected to become the main driving factor for the steady growth of China's beauty and personal care industry in the next few years.

② Personal care market development status: Personal care products mainly include hair care, shampoo, deodorization and hair removal four categories. With the continuous improvement of people's living standards and the increasing awareness of personal hygiene and cleanliness, the demand for personal care products has shown a steady growth trend.

Statistics from CICC International Consulting show that in 2021, China's personal care market size reached 91.915 billion yuan, of which hair care products accounted for the highest proportion, reaching 65.019 billion yuan.

Shampoo itself has the attribute of daily consumption necessities, and has a broad market capacity and space to play. In addition, according to the statistics of the National Health Commission, China has more than 250 million people are suffering from hair loss, increasing work pressure and irregular daily work and rest lead to hair loss problems are particularly significant, which will greatly improve consumers' scalp maintenance, oil control and anti-stripping, fluffy and volumized personalized demands, functional shampoo with anti-stripping effect will be popular. It is expected to help shampoo become the largest single category of personal care products.

③ Sun protection market development status: With the improvement of Chinese consumers' awareness of the need for UV protection, the concept of sun protection has developed into a daily skin care habit throughout the year, whether indoor or outdoor, and the national sun protection is becoming a trend. The improvement of cognition also gives rise to the segmentation of the market, in addition to reducing the need for UV damage to the skin, to avoid skin aging and related skin diseases, post-sun repair, etc., has also become a consideration for consumers to buy sunscreen products. Driven by this, the scale of China's sunscreen market has increased year by year,

Statistics show that China's sun protection market grew from 6.816 billion yuan in 2012 to 16.714 billion yuan in 2021, with a compound growth rate of 10.48%.