Third, the technology and landing of car networking and intelligent driving have been effectively improved, which is expected to achieve the "double value" of the platform and users. For example, with the further improvement of the penetration rate of car networking, it can help to ensure the condition of the car before rental, monitor the situation during rental, and check the damage after rental. For the platform, the Internet of cars replaces the manual control of the whole process before, during and after the rental of cars. For users, the whole process monitoring of the Internet of vehicles can also ensure the safety of users.
At the same time, the reliability of intelligent driving technology has been greatly improved, and advanced driving assistance functions are constantly improving. For the platform, vehicle accidents and parking accidents can be reduced, and users can also improve the driving experience and optimize the parking experience.
Fourth, the industry breaks through the early stage to the future, and the horizontal and vertical industrial ecological combination derived from car rental is the trend. From the horizontal point of view, the industrial ecology involved in car rental travel includes catering, accommodation, shopping and so on. According to the user portrait and behavioral preferences, combined with regional and scene attributes, it can expand the refined operation of the horizontal industrial ecology and stimulate the secondary and multiple consumption of the rental car stock.
Taking Linkage Cloud as an example, the company has more than 30,000 outlets in the country, and it is estimated that there are nearly 5 million businesses around 500 meters (such as eating, drinking, entertainment, attractions, etc.). "Through the identification of user consumption behavior and cooperation with businesses, the merchant information around the network is selected, and the good things are recommended to users in a timely manner, which is a very scene-oriented service model." Che Xinli once told the 21st Century Business Herald.
From a vertical point of view, the industrial ecology involved in car rental includes used cars, auto finance, auto insurance, auto refueling, etc., which also has great value for the platform and users. Also taking linkage Cloud as an example, the company has covered related businesses in the fields of new automotive retail, after-car service, and used cars. Among them, in the after-car service market, linkage Cloud has formed 600 franchise flagship stores through the offline franchise system, and achieved 6 self-built factories.
email:1583694102@qq.com
wang@kongjiangauto.com