Feature four: Sales of tractor ranked fourth in the same period in the past five years, at a low level
- In the past 5 years of June sales of tractor, the sales volume in June 2023 was 45,900, ranking fourth in the same period of the past 5 years (an increase of 57%, the highest in the same period of the past 5 years).
- The cumulative sales volume of tractor vehicles from January to June 2023 is 253,900, which is also the fourth and lower level in the same period of the past five years (the cumulative sales growth of 47%, which is also the highest in the same period of the past five years);
It can be seen that in the same period of the past five years, whether it is June or January-June, tractor sales are ranked fourth in the same period of the past five years, all at a low level. According to the analysis, the main reasons are:
First, the current economic and consumption recovery is still relatively weak, and the fundamentals of recovery are still not solid.
Second, the cancellation of subsidies for the purchase of new energy vehicles caused the new energy tractor market to perform less than expected in the first half of this year; The first half of the tractor market not only did not play a supporting role, but dragged down the overall tractor market.
Third, in the first half of the year, the manufacturer's tractor inventory is more, on the one hand, the low price of selling inventory vehicles, impacting the new car market with higher prices; On the other hand, it is unable to buy more new models in large quantities to the host manufacturers.
Fourth, upstream enterprises in the tractor market such as coal, steel, cement, etc. have been compressed and reduced, and the output of goods has been sharply reduced, and the demand for tractors has been reduced.
The freight rate of the five medium and long distance freight market is depressed, the market risk is increased, and the enthusiasm of users to buy cars is reduced.
Feature 5: In June, the liberation led the way, with heavy truck and Shaanxi Automobile ranking second and third respectively; TOP10 increased by 6 and decreased by 4 year-on-year, led by Sinotruk
Table 4, according to the data of China Automobile Association, cumulative sales and year-on-year statistics of TOP10 tractors in June, 2019:
As can be seen from the chart above, the cumulative sales and year-on-year and share of TOP10 tractors in June 2023:
-- Jiefang Automobile is the only enterprise with sales of more than 20,000 units (13,500), up 135% year-on-year, outperforming the market, accounting for 29.38% of the market; Win the championship;
-- Sinotruk was the second company to sell more than 10,000 units (10,400), up 148% year-on-year, outperforming the market and leading the industry, winning the second place;
-- Shaanxi Automobile Group sold 6,969 vehicles, down 9% year-on-year, outperforming the market, ranking third in the industry, accounting for 15.18% of the market;
-- Dongfeng Motor sold 5,756 units, up 82% year-on-year, outperforming the market and ranking fourth; Market share 12.54%;
-- Fukuda Motor sales of 4,037 vehicles, down 17% year-on-year, outperforming the market and leading the industry, ranking fifth, accounting for 8.79% of the market;
-- Dayun heavy truck sales of 2,445 units, an increase of 69%, outperforming the market, ranking sixth; Market share 5.32%;
-- The sales of other car companies are below 1,000 units, accounting for less than 2.5% of the market;
-- From the perspective of TOP10 sales year-on-year, 6 increased and 4 decreased, among which Sinotruk led the rise and Foton led the decline.
Feature 6: In the first half of the cumulative sales, Sinotruk first; Jiefang and Shaanxi Automobile are second and third respectively
TOP10 cumulative 7 increase and 3 decline, North Ben led the rise.
Table 5, according to the data of China Automobile Association, cumulative sales, year-on-year, market share and year-on-year change of TOP10 tractors in the first half of 2023:
The chart above shows that in the first half of 2023, the cumulative sales, year-on-year and market share of the TOP10 tractor market:
-- Sinotruk is the only enterprise with cumulative sales exceeding 60,000 units (65,000), up 70% year-on-year, outperforming the market, accounting for 25.58% of the market; Win the championship;
-- Jiefang accumulated sales of 59,500 vehicles, an increase of 55% year-on-year, outperforming the market, accounting for 23.44% of the market, and winning the second place;
-- Shaanxi Automobile Group accumulated sales of 42,600 vehicles, an increase of 52% year-on-year, outperforming the market and ranking third in the industry, accounting for 16.78% of the market;
-- Foton Automobile cumulative sales of 31,300 units, an increase of 34%, underperforming the market, ranking fourth; Market share 12.34%;
-- Dongfeng Motor accumulated sales of 30,000 units, an increase of 28% year-on-year, underperforming the market, ranking fifth, accounting for 11.81% of the market;
-- Dayun heavy truck cumulative sales of 12,200 units, an increase of 19%, underperforming the market, ranking sixth; The market share is 4.8%;
-- The cumulative sales of other car companies are below 4,000 units, accounting for less than 5% of the market;
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