Iron and steel metallurgy design Institute how to develop in high quality?

Bridging the value chain

Integration of design and construction. Iron and steel metallurgy design Institute generally has a good steel project general contracting capacity. As the main link carrying the "leading" advantage of design, iron and steel metallurgy design Institute should pay more attention to the leading role of design consultation in the whole industrial chain, make full use of the institute's ability to formulate plans, optimize plans and control costs through technical language, and effectively guide the needs of owners. Give full play to the advantages of integrated design and construction. Taking a certain iron and steel metallurgy design Institute as an example, through the implementation of strategic restructuring, it has established a business system integrating design and construction in the field of metallurgical engineering, taking "service value" as a breakthrough, providing customers and industrial chain partners with design services with fewer changes, fast speed, optimization in place and timely response, and extending design planning and services to the construction link. Establish a design-led project cost, duration and quality perspective, open up the internal relationship of EPC links, provide customers with perceived value services, and thus win customers' favor.

Productization of technology. The scientific research achievements and invention patents form a closed loop within the enterprise, and while protecting intellectual property rights, the enterprise is transformed from a simple "drawing" design party to a "drawing - production equipment - service" technical equipment supplier, thus extending the service chain, increasing value viscosity, and building business growth point. Take a steel metallurgy design institute as an example. Guided by market demand and relying on a national R&D platform, it develops the R&D and manufacturing business of technical equipment by giving full play to the synergistic effect with other internal business segments and external resources, and gradually promotes the organizational integration of mechanical design and mechanical manufacturing. At the same time, it focuses on intelligent manufacturing. Expand the links of equipment consulting, operation and maintenance, update and transformation, and provide customers with the full cycle of intelligent equipment services.

Investment and financing operations. Under the premise of focusing on the main business and controlling risks, the way of focusing on project investment and supplemented by financial investment can be adopted in a timely manner to lock in high-quality projects, tap the value of the industrial chain in the operation side, and improve the efficiency of stock funds. Taking a steel metallurgy design institute as an example, in the fields of energy conservation, environmental protection, industrial gases, etc., through cooperation with social capital, it invests in high-quality targets and holds operations, thereby obtaining stable project earnings.

Stick to two big markets

Domestic market

For the existing market, continue to cultivate old customers, strengthen the contact with various resources, and consolidate through quality services. For new markets, we can adopt business-oriented, hot-spot oriented and customer-oriented decision-making layout, among which, the business orientation generally adopts the progressive way of "setting up a project department - setting up local regional office" for market layout; Hot spot orientation, that is, explore the Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing Shuangcheng Economic Circle, Yangtze River Delta, Xiongan New Area and other national development strategic hotspot areas for market layout; Customer orientation is to carry out market layout by expanding customer attributes and territories. For example, for steel engineering business, we can explore the expansion from serving state-owned large steel enterprises to serving private steel enterprises and foreign steel enterprises.

At the same time, it is necessary to conduct accurate research and judgment on market trends. For example, in the field of steel engineering, a wide range of new projects, high-energy projects are not sustainable, and overhaul, technical transformation, carbon reduction needs will gradually emerge during the "14th Five-Year Plan" period, need to plan in advance.

International business

International business has its own unique attributes. Although the "14th Five-Year Plan" has been affected by the epidemic, in the face of the overall environment of excess capacity, many iron and steel metallurgy design institutes still regard the development of international business as an important strategic direction. In the development of international business, the first is to maintain strategic focus, the international business cycle is long, the cost is high, the implementation is difficult, once the strategic direction is determined, we need to cultivate and cultivate the mentality of continuous investment; The second is to build a wide circle of friends for international business, and constantly strengthen cooperation with relevant government departments, chambers of commerce, financial/insurance institutions, window platform companies, etc.; The third is to strengthen the training of international talents, cultivate a professional team with international vision and proficiency in international standards; The fourth is to establish a project management system in line with international standards, and improve the risk prevention and control mechanism; Fifth, select high-quality countries, and strive to achieve rolling project development through localized development, so as to reduce marginal costs.