In addition, the two parties will also promote omni-channel integrated marketing, through the creation of marketing activities with market influence, while enhancing the brand influence of both parties, improve consumers' awareness of diseases and their correct medication and preventive health care, so as to truly make good use of this convenient online "family medicine box".
In addition to providing consumers with a series of health services, Johnson & Johnson China Personal Health Care and Meituan will also actively respond to the government's call for active development of Internet health and medical services, and actively explore the "Internet + medical" new retail pattern.
As a supplier and an important participant in the industry ecology, the digital capability of offline pharmacies is the key to the comprehensive digital upgrading of the entire industry. Under the strategic cooperation framework, the two sides will work together to support the online and offline operations of chain pharmacies, jointly promote training camp plans and training activities, and help physical pharmacies carry out digital transformation and upgrading through innovative projects and the development of digital operation tools, so as to ultimately provide consumers with more accurate personalized services.
This strategic cooperation is another exploration of Johnson & Johnson China Personal Health Care and Meituan Buy Medicine to promote innovative online drug purchasing services and industry ecological construction. In June 2021, Meituan bought medicine united pharmacies and pharmaceutical companies launched the "Yellow light" livelihood service plan to solve the problem of night operation of pharmacies and meet the needs of patients for late-night medication. Johnson & Johnson China Personal Health Care also joined the "Little Yellow Light" program as the first partner, providing exclusive subsidies for night medicine, supporting the continuous operation of 24-hour pharmacies, and providing 24-hour health protection for Chinese families.
About Johnson & Johnson China Personal Health Care
Johnson & Johnson China Personal Health Care is Johnson & Johnson's over-the-counter business in China, committed to becoming the most trusted consumer health company in China, providing solutions that are true to science and empower patients and consumers to be healthier and more active every day. Its products cover the fields of antipyretic analgesia, cold and cough, digestive tract health, anti-allergy, anti-fungal, etc., including: Tylenol ® (phenomepamine tablets), Tylenol ® (acetaminophen sustained-release tablets), Tylenol ® (acetaminophen suspension drops/acetaminophen oral suspension), Meryl ® (ibuprofen suspension drops/ibuprofen suspension drops), Renocort ® (Budesonide nasal spray), and Exol ® (dextromethorphan guaiacol syrup), among others.
About the United States group to buy medicine
Since the release of the independent business brand "Meituan Buy Medicine" in June 2020, relying on Meituan's instant distribution network covering the whole country, Meituan Buy Medicine provides users with an average of 30 minutes of instant delivery of drug purchase services to meet users' acute drug use and 24-hour night drug use needs. At the same time, it is also exploring B2C retail business and online pharmacist consulting services, and cooperating with more than 20 Internet hospitals across the country to carry out online consultation and prescription business, providing users with convenient and professional drug purchase and medication services.
Under the influence of the epidemic, people are more inclined to choose online medical solutions and drug delivery services. In June 2021, Meituan launched the "Small Yellow Light livelihood Service Plan" to promote the popularity of 24-hour pharmacies. In January 2022, Meituan launched the "Chronic Disease Care Plan" to provide practical help for patients with chronic diseases who are inconvenient to buy medicine under the impact of the epidemic. Meituan hopes to become "your family medicine box", so that health will accompany everyone.
At present, Meituan has cooperated with nearly 200,000 offline entity chain pharmacies to help offline entity chain pharmacies obtain more increment; At the same time, Meituan has cooperated with China Resources 39, Harbin Pharmaceutical, Jichuan, Bayer, Johnson & Johnson, GSK, Ogalon, Pfizer, Hui Chi and other well-known industrial pharmaceutical enterprises at home and abroad to provide comprehensive digital services.
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