Printing industry characteristics of the technical level and development trend facing the opportunities and challenges of barriers

(6) Printing green

The National Press and Publication Administration, together with the National Development and Reform Commission and other four departments, issued the Opinions on Promoting the Green Development of the Printing Industry, requiring the establishment and improvement of the green development system of the printing industry, adjusting and optimizing the industrial layout, production system and energy structure, promoting the comprehensive conservation and recycling of resources, solving prominent environmental problems, and implementing the risk prevention and control requirements of the printing industry. Promote the printing industry to achieve green and high-quality development. Therefore, printing companies should not only pay attention to the quality, performance and cost of products, but also pay attention to the impact of packaging products on the environment and energy consumption, printing green has become an inevitable choice for sustainable development.

Printing green includes two aspects, the first is moderate printing, that is, on the basis of meeting the function of print, the use of the smallest amount of consumables, the most simplified process of the printing process; The second is pollution-free printing, the materials used in the printing process should be non-toxic and harmless to the human body and organisms, and will not pollute the environment or cause public hazards. Therefore, under the guidance of national policies, the printing industry will enter a virtuous cycle of green environmental protection in printing materials, printing equipment, printing design, printing plate making, printing process, post-press processing, printing waste recycling and other aspects. In the future, the printing industry will accelerate the establishment, improvement and introduction of a wider coverage of green printing standards and green printing evaluation system, more enterprises will be included in the standard construction and system certification, energy consumption, inefficient, polluting capacity will be phased out.

4. Opportunities facing the industry

(1) The recovery of the domestic economic environment and the improvement of residents' consumption level

As an important part of the national economy and social development, the printing industry has shown a positive correlation with the level of the national economy. With the control of the domestic epidemic, the overall domestic economic environment in 2021 shows a recovery trend. In 2021, the industrial added value of all enterprises above designated size increased by 9.60% year-on-year, of which the industrial added value of enterprises above designated size of printing and recording media replication industry increased by 11.20% year-on-year, higher than the average level of all industries. At the same time, the recovery of the domestic economic environment has improved the level of residents' income, the continuous growth of residents' income means the continuous improvement of consumption power, and the demand and quality of consumers' personalized printing products continue to improve, further promoting the market size and technical level of the printing industry. The recovery of the overall domestic economic level and the improvement of residents' consumption level have brought a new round of development opportunities for the printing industry.

(2) Industrial policy support for the printing industry

The national policy has given long-term encouragement and support to the printing industry. The state has issued a number of industry development plans and industrial policy guidelines such as the "Special Plan for the Development of the Printing Industry during the 14th Five-Year Plan Period", the "Opinions on Promoting the Green Development of the Printing Industry", and the "Opinions on Accelerating the Green Transformation of Express Packaging", which have effectively promoted the structural adjustment and optimization of the printing industry. It is of great significance to improve the industrial concentration, improve the competitive environment and achieve benign and coordinated development, and provides a good policy environment for the rapid development of the industry. With the rapid development of information technology, the state has promulgated laws and regulations such as China's E-commerce Law, Online Transaction Supervision and Management Measures, as well as industrial policies such as the 14th Five-Year Plan for the Development of E-commerce and the 14th Five-Year Plan for the Deep Integration of Informatization and Industrialization, to ensure the standardized operation of the e-commerce industry. Support and encourage the integrated development of printing and information technology industries. In the future, the national policy in the printing industry will continue to be based on support and encouragement, focusing on industrial optimization and upgrading and environmental improvement, and the printing industry will be rapidly promoted and developed under the encouragement and promotion of policies.