Printing industry characteristics of the technical level and development trend facing the opportunities and challenges of barriers

As an important part of building a modern industrial system, the printing industry is widely used in the fields of press and publication, cultural communication, product value-added, brand packaging, and plays an irreplaceable pillar role. In recent years, the technical level of the printing industry has gradually improved, especially the packaging printing industry. Thanks to the introduction of printing equipment, talent training and capital investment, packaging and printing technology has developed rapidly, covering packaging design and printing production, packaging materials and equipment manufacturing, packaging methods and packaging processes.

1. Industry characteristics

(1) Periodicity

The printing industry is affected by the level of macroeconomic development, the industry demand is inseparable from the operating conditions of the downstream industry, and the periodicity of the industry is affected by the fluctuations of the macroeconomic cycle. In recent years, China's national economy has developed steadily, people's living standards have continued to improve, consumption power has been continuously improved, and the overall social consumption demand is in a period of rapid growth. At the same time, with the popularity of green environmental protection concepts, printed products have been rapidly popularized in the media, catering, clothing and consumer electronics markets. Therefore, driven by the development of downstream industries and product application needs, the printing industry is still in the growth period for a long time in the future.

(2) Regional

Limited by the sales radius, the printing industry has a certain correlation with the distribution of the e-commerce industry and the downstream industry. Among them, the e-commerce market is mainly concentrated in the coastal economically developed areas, such as Jiangsu, Zhejiang, Shanghai and Guangdong province; Food and beverage, catering, daily necessities and other consumer goods markets have formed the Pearl River Delta, the Yangtze River Delta and the Beijing-Tianjin-Hebei economic circle as the center and radiate the regional layout of the whole country. Therefore, the printing industry in the Pearl River Delta, the Yangtze River Delta and the Beijing-Tianjin-Hebei region has shown a prosperous development trend, and the development of the central and western regions and inland regions is relatively lagging behind.

2, industry technical level

After years of development, China's printing industry has a high technical level in printing process and production mode. From the printing technology point of view, the current printing technology is mainly divided into flexographic printing, relief printing, gravure printing, lithographic printing, screen printing, digital printing six categories; In order to achieve a specific display effect, after the completion of product printing, according to different needs, hot stamping, laminating, embossing, UV imitation metal etching, die cutting and other post-printing processes. In publication printing, the basic use of lithography technology, mainly paper, cardboard as the material, with plate making fast, cheap, stable product quality, high printing efficiency characteristics; In packaging printing, most of the use of flexographic printing technology, is a water-based ink, UV ink to achieve low (no) VOCs emissions of environmental protection printing process, with convenient plate making, green environmental protection, high production efficiency characteristics.

From the perspective of production mode, flexible production is a new type of printing production mode, relying on highly flexible, computer-controlled production equipment, according to different product types, individual needs, flexible switching of different equipment, mass conversion of different configurations, to achieve the collaborative operation of production system and production equipment, so as to improve production efficiency and improve product quality. The ultimate goal of reducing production costs. Secondly, with the saturation of the traditional printing market, plate printing has become an indispensable production mode in printing, because it can make full use of the effective printing area of the offset press, jointly share the printing cost, and form the advantages of batch and scale printing, which is widely used by printing enterprises. Finally, digital printing with its one printing, no plate making, immediate desirable, instant error correction, variable printing, printing on demand technical characteristics, in order to meet consumers for the diversification of printing products, flexibility needs at the same time rapid growth.

At the same time, as an important development stage goal of the "Fourteenth Five-Year Plan" period, "the integration of the two" (continue to deepen the integrated development of information technology and industrialization) is also the focus of the intelligent manufacturing upgrade of the printing and packaging industry. In recent years and the future period of time, printing and packaging enterprises will continue to invest technology and innovation resources from the intelligent upgrading of products and services, intelligent production equipment, automation, networking, shop-level equipment interconnection, e-commerce to expand new markets and service means, cloud manufacturing, service-oriented manufacturing and other new business models.