Development status and trend analysis of global and Chinese RV industry in 2022

3. European market: The overall sales volume maintained steady growth, with Germany ranking first

Europe, as one of the world's major RV markets, has maintained a steady growth trend in recent years. Under the epidemic, people's travel concepts have changed, preferring both privacy and safety to RV travel, making RV travel the most popular way to travel in Europe, and thus promoting the steady growth of the RV market. In 2020-2021, European RV sales maintained a double-digit high growth rate. In 2021, the number of new registrations of European RV was 260,000, an increase of 10.1%. Similar to the sales structure of China's RV market, the sales of self-propelled RV in Europe accounted for a relatively large proportion, 69.7% in 2021, and the traction accounted for a relatively small proportion.

Germany is the largest RV sales market in Europe, with sales of 106,000 units in 2021, down 1.0% due to the epidemic. Rv sales in Austria rose 47.5% to 5,948 units, the largest increase in Europe, followed by Finland, Slovenia, Belgium and other places where sales increased by more than 20%.

Second, the Chinese market: favorable policies are frequent, and the industry has ushered in rapid development

1, policy: favorable policies frequently, to help the standardized development of the industry

In recent years, the national RV favorable policy has been frequent, from the RV camp, vehicle license, tourism planning and other dimensions, the introduction of policies to support the development of RV, issued the "business field to promote automobile consumption work guidelines and some local experience and practice Notice", "14th Five-Year" tourism development planning Notice "and a series of policies, RV tourism continues to heat up. At the same time, the policy requires continuous improvement of RV supporting hydropower, communications and other facilities, and improve the relevant standards of the industry, and vigorously promote the development of the RV tourism industry in the next few years, China's RV industry will maintain a rapid development trend, supporting facilities and industry standards still need to be gradually improved.

2, sales: the camping economy is hot, driving the expansion of RV sales

In recent years, the way people travel has been changing, "RV travel" by virtue of security, privacy, freedom, comfort and other advantages, in line with the personalized needs of consumers and gradually into the public vision; Under the epidemic situation, RV travel can reduce contact with strangers as much as possible, which promotes RV travel to a certain extent. Secondly, housing prices continue to rise, more and more young consumers choose to use RV instead of renting or even buying a house, superimposed favorable policies are frequently introduced, and the RV industry has ushered in good development opportunities.

Due to the epidemic, people's travel demand is suppressed, and the risk of travel is greater, and camping can meet the needs of people's travel contact with nature, but also reduce the risk of the epidemic, and become the first choice for residents to travel. Starting from 2020, China's camping continues to be hot, 2021-2022 heat to a higher level, in 2021 camping camp market size increased by 78.6% to 30 billion yuan, RV camping has become one of the important ways, camping boom led to RV consumption.

Compared with Europe and the United States, China's RV market rose late, in the late 1990s to the early 21st century, China's RV industry began to rise gradually, after more than 20 years of development, at present, China's RV development is very rapid, in 2021, China's RV market ushered in a wave of "radical" high growth, sales reached 16,000 units. Self-propelled motorhomes dominate the market, accounting for 78% of sales.

From the perspective of the mainstream model in the market - bicycle RV, in the past six years, except for the decline in sales due to the epidemic in 2020, the remaining years have maintained a rapid growth trend. In 2021, China's bicycle RV sales reached 12,582 units, an increase of 43.2% over the previous year; In the first half of 2022, the outbreak of large-scale epidemics in Beijing, Shanghai and other places has had a great impact on the RV industry, and sales fell by 12% compared with the first half of 2021, to 5,155 vehicles. As the epidemic is gradually controlled, the consumption of the RV market will gradually pick up.

Type A RV is rare in the market due to its high price, high requirements for road conditions and driving skills, poor fuel economy and other problems; At present, the market is mainly dominated by type B and C, of which type B RV is small and flexible, but the interior space is small and the facilities are relatively simple, resulting in a continuous decline in sales since 2019; The C-type RV combines the comfort and luxury of the A-type RV with the compact and flexible B-type RV, which is favored by consumers, and its sales continue to rise and become the mainstream product in the market in 2019, with A sales volume of 8991 units in 2021, accounting for 71.46% of the total sales of self-propelled RV. In the next 3-5 years, the C-type RV equipped with "forehead bed" will still be the mainstream model.