Development status and trend analysis of global and Chinese RV industry in 2022

Affected by driving safety and the versatility of driver's license, consumers generally choose a motorhome below 6 meters when buying a car, a self-propelled motorhome with a length of less than 6 meters can use C1/C2 driving license, and an A1 driver's license is required above 6 meters. In 2021, the sales volume of self-propelled motorhomes below 6 meters was 12,484, accounting for 99% of the total sales volume of self-propelled motorhomes.

In April 2022, the newly implemented Ministry of Public Security Order No. 162 "Motor Vehicle Driving License application and use Regulations" added C6 driver's license, clearly regulating the trailer RV related driver's license requirements, but at present, the trailer RV is not the mainstream of China's market, and in the short term by the national conditions, roads, traffic and other factors make it unable to become the mainstream of the domestic RV market. In the future, it is expected that the advantages of high price and spacious space will gradually gain market recognition.

3, regional distribution: regional characteristics are obvious, concentrated in developed areas

China's RV sales have obvious regional, mainly concentrated in the more developed areas, developed areas per capita income and consumption levels are relatively high, and tourism demand is more vigorous. In 2021, Jiangsu motor home sales ranked first in the country, accounting for 16.7% of the total sales in the country; It was followed by Shandong (10.0%) and Zhejiang (6.8%). In terms of cities, Beijing, Suzhou and Shanghai ranked the top three in the country, accounting for 4.3%, 4.2% and 3.7% respectively.

Third, enterprise pattern: the original automobile enterprises have become the industry leader with their production advantages

From the perspective of industry enterprise pattern, there are currently more domestic RV manufacturers, SAIC Chase, Yutong Bus and other original automobile companies with their mature production and manufacturing technology in the RV industry to achieve faster development, become the leader of the RV industry, in 2021, only SAIC Chase, Yutong Bus two companies sales of RV broke the top 1,000 units. The market share was 10.8%, 10.4%, followed by Hubei Heli, Hubei Chengli, Zhejiang Dede Longcui automobile and other enterprises, under the rapid development of the market, enterprises are also facing huge development opportunities, more and more large car companies have entered the RV market, injected vitality into the development of the RV market on the supply side.

Fourth, development trend: the development of the industry is gradually standardized, and will maintain a rapid growth trend

First, the industry standards are gradually improved, and the construction of supporting facilities is accelerated

At present, although China's RV industry is developing rapidly, and in recent years, under the efforts of national departments and production enterprises, China's RV industry standards continue to improve, the development of gradually standardized, but compared with Europe and the United States, China's RV industry is still small, huge space for development. The construction of supporting facilities is not complete, the relevant standards of the industry need to be improved and other issues still become an obstacle to the development of the RV industry, in terms of supporting facilities, due to the freedom of the RV travel route, the destination is more random, in most cases, the RV can only find ordinary parking lots, the number of RV camps is small, and many camps have problems such as unreasonable planning and imperfect basic functions. In order to promote the rapid and healthy development of the RV industry in the future, the national and local governments will accelerate the improvement of industry standards and strengthen the construction of industry supporting facilities.

Second, the future will maintain a rapid growth trend and broad prospects for development

China's RV industry and RV tourism industry development time is not long, is still in the initial stage, the market presents a blue ocean, especially with the gradual improvement of supporting facilities superimposed favorable policies frequently, RV industry will have great space for development. On the one hand, the 80s and 90s have become the main force of consumption, and young consumers are more pursuing personalization and trying to release new consumer demand; On the other hand, the life concept of retirees who are more free in material and time is also changing, and more and more elderly people choose RV travel as a way of travel, which is more soothing and more mobile compared with group travel, and is also in line with the slow pace of life of the elderly. Secondly, domestic brands continue to rise, the competition is increasingly fierce, the price is also increasingly close to the people, more and more consumers can afford.