Development status and trend analysis of global and Chinese RV industry in 2022

Global market: North America, Europe and Asia Pacific are the main RV markets in the world

The global RV sales market is mainly distributed in the North American market dominated by the United States and Canada, the European market dominated by Germany and France, and the Asia-Pacific market dominated by Japan and China. Benefiting from smooth roads, perfect supporting facilities, cheap prices and other factors, the United States is the largest production and consumption of RVS, in 2021, the sales of RVS in the United States reached 600.02 million, the number of families with RVS exceeded 11 million, and the sales are mainly traction RVS. New registrations in the European region in 2021 amounted to 260,000 units, an increase of 10.1%, with Germany leading the region with 106,000 units.

Chinese market: Frequent favorable policies, the industry ushered in rapid development

Compared with Europe and the United States, China's RV market rose late, in the late 1990s to the beginning of the 21st century, RV began to gradually rise in China. After more than 20 years of development, in recent years, the national RV industry favorable policies frequent, from the RV camp, vehicle license, tourism planning and other dimensions, the introduction of policies to support the development of RV, China's RV development is very rapid. In particular, under the continuous boom of the camping economy in 2021, China's RV market ushered in a wave of "radical" high growth, with sales of 16,000 vehicles, and self-propelled RVS occupy a dominant position in the market, accounting for 78% of sales.

Enterprise pattern: The original automobile company has become the industry leader with its production advantages

From the perspective of industry enterprise pattern, there are currently more domestic RV manufacturers, SAIC Chase, Yutong Bus and other original automobile companies with their mature production and manufacturing technology in the RV industry to achieve faster development, become the leader of the RV industry, in 2021, only SAIC Chase, Yutong Bus two companies sales of RV broke the top 1,000 units. The market share was 10.8%, 10.4%, followed by Hubei Heli, Hubei Chengli, Zhejiang Dede Longcui Automobile and other enterprises.

Development trend: The development of the industry is gradually standardized and will maintain a rapid growth trend

China's RV industry and RV tourism industry development time is not long, is still in its infancy, the construction of supporting facilities is not complete, industry standards need to be improved and other issues still become an obstacle to the development of the RV industry, in order to promote the rapid and healthy development of the RV industry in the future, the national and local governments will accelerate the improvement of industry standards, strengthen the construction of supporting facilities in the industry. With the efforts of the state and enterprises, the RV industry will still maintain a rapid growth trend.

1. Global market: North America, Europe and Asia Pacific are the main RV markets in the world

1, development history: development started early, fast

Rv is a model with both accommodation and transportation functions, with complete internal supporting facilities, equipped with water supply system, power supply system, ceiling type independent air conditioning and generator, air heating, refrigerator, etc., can meet the drivers and passengers dining, sleeping, bathing and other basic needs of life. At present, the RV can be divided into two types: trailer RV and self-propelled RV. The trailer has no power itself and requires additional vehicles to tow, while the self-propelled RV has its own driving power.

In the 19th century - early 20th century, the RV began to reveal its prototype, originated in Europe, and then became popular in North America, and there was a real RV in the modern sense. According to the data of the European RV Industry Association: the number of new registrations of global RV in 2019 was 689,000, and the global RV sales market was mainly distributed in the North American market dominated by the United States and Canada, the European market dominated by Germany and France, and the Asia-Pacific market dominated by Japan and China.

2, the United States market: 2021 ushered in strong growth, traction for the mainstream model

The United States is the world's largest RV production place, a large number of production enterprises, most of the world's largest production enterprises are located in the United States, the United States has a long history of RV development, has formed a series of industrial chain clusters including RV manufacturing, RV sales, rental, camp operation, outdoor equipment, outdoor travel routes.

At the same time, the United States is also the main consumer of RV in the world, mainly due to the broad and flat highway in the United States, the network is developed, suitable for RV driving, at the same time, the United States has perfect RV supporting facilities, RV camps can be seen everywhere, water supply, power supply is convenient, followed by cheap RV prices, cost-effective advantages. From the sales point of view, in 2018-2019, the sales of RV in the United States declined due to the impact of import and export policies and the transformation of residents' consumption patterns, and in the first half of 2020, the sales of RV declined significantly under the impact of the epidemic; In the second half of the year, benefiting from the changes in automobile preferential policies and residents' travel methods, more and more consumers began to choose RV camping. Rv sales rebounded, rising to 430,400 units. Since the new coronavirus epidemic, Americans' demand for RV has remained high, and by 2021, the sales volume of RV in the United States will reach 60.02 million units. The number of families with RVS is more than 11 million, different from Europe and China, yes, the sales of RVS in the United States are mainly towed RVS, mainly because of the high penetration rate of models that can be towed in the United States, and the flexibility of towed RVS self-driving Tours is higher and the price is cheap; In the context of significant improvements in the production and transportation efficiency of RV manufacturers and suppliers, the U.S. RV industry continued to grow in 2022, with sales of 323,800 units in the first half of 2022.