Car rental follows the trend of The Times

After 20 years of development, China's car ownership has been firmly ranked in the world, in 2020, China's car ownership reached 280 million, is expected to increase to 370 million in 2025. However, in contrast, there are a large number of Chinese driver's license holders, which has reached 420 million people, and the number of "licensed without a car" is 140 million. According to the forecast, by 2025, the "licensed without a car" population will continue to expand, providing a potential user reserve for the rental car market.

Car rental is still a trillion track with huge room for growth, but the focus will shift from traditional fuel vehicles to new energy. In 2019, Didi and BAIC jointly established a new energy vehicle company to jointly build cars, which is actually the surge of new energy.

In addition to Didi, more capital is pouring into this industry, including traditional cars, the Internet and other emerging forces, the car rental industry is also the same. Whether it is the user's online habits or policy orientation, behind the increasing sales of new energy vehicles, the next outlet of rental cars is already a bright card.

Compared with the past, the rapid development of the car rental industry has more mature conditions.

For example, China's vast territory and the gradual improvement of highways, high-speed rail and civil aviation and other transportation infrastructure together provide rich soil for tourism self-driving car rental; Leading the global automobile industry and breaking through the development of mobile Internet have further boosted the maturation and rapid growth of the car rental industry.

The layout of "new energy vehicles" has long been started

After a round of reshuffle, the current head of the domestic car rental industry is mainly based on Hi car rental and Shenzhou car rental, and compared with Shenzhou car rental, Hi car rental was established earlier. Ehi car rental can stand out from a large number of car rental companies, with its dedicated attitude and the pursuit of service has a lot to do with.

In order to meet the needs of diverse users, Ehi car rental provides a variety of car methods, and supports personalized customization. Users can customize different travel methods according to their actual situation. According to relevant data, at present, Ehi Car rental has opened more than 8,000 service outlets in more than 500 cities across the country, covering more than 90% of airports and high-speed rail stations. The huge number of outlets support, so that its off-site pickup and return needs to be met.

Do car rental business started a hi car rental, a huge source of first-hand vehicles is one of its big advantages. But at the same time, the purchase of vehicles needs to consume a lot of money, and the price and subsidies of new energy vehicles are more attractive than fuel vehicles.

The three major trends of consumption upgrading, the penetration of new energy intelligent vehicles, and the evolution of autonomous driving technology are bringing earth-shaking changes to the rental industry. In fact, before the outbreak of new energy, Ehi Car rental has begun to lay out new energy. Car rental companies and vehicle manufacturers usually maintain a good cooperative relationship, from the vehicle manufacturers to buy new cars at a low discount, and with the traditional car companies into new energy, the cooperation between the two sides will be extended from fuel vehicles to new energy vehicles.

As early as 2010, Ehi Car Rental and BYD started a new energy car rental "test water"; In 2013, EHI Car Rental formed a strategic partnership with SAIC, and the first batch of Roewe E50 pure electric vehicles were also put into the Shanghai car rental market by EHI Car Rental, and EHI car rental opened the first electric car rental store in China.

In 2014, Ehi Car Rental not only became the first corporate user of Tesla in China, the global leader in new energy vehicles, and purchased hundreds of TeslaModel S models to put into the market, but also reached a purchase order of thousands of new energy models including Roewe 550PLUG-IN (plug-in hybrid) and Roewe E50 with Shanghai Group again. In 2015, Ehi Car Rental and BMW together, 160 BMW Zinoro 1E pure electric car layout in Beijing car rental market.

With the refinement of demand, the car rental business also tends to be intelligent.

Ehi Car Rental has cooperated with many domestic and foreign automobile companies in recent years, and is the first time to launch new models of cooperative brands to provide users with a deep driving experience. For example, in 2021, two new energy vehicles of Polar Fox officially entered ehi.

Among them, the polar Fox Alpha S 708S+ driving range exceeded 700 kilometers, but also equipped with L2.5 intelligent driving, as well as automatic parking and automatic patrol lines, automatic near and far light outside, can achieve magic remote control parking and HWA highway automatic lane change assistance configuration, greatly improving the driving experience.

In addition to enhancing the experience, there is also a very important reason for intelligent car rental, which can save operating costs, intelligent and unmanned is expected to significantly reduce the human investment of car rental companies, and effectively save business operating costs.