Car rental follows the trend of The Times

Win-win for the industry and the company

In fact, car rental companies play a very important role in the value chain of new energy intelligent vehicles. Although the current sales of new energy vehicles have increased significantly, the domestic penetration rate is still low, and the purchase volume of rental companies can promote the increase in sales of new energy vehicles.

The essence of the car rental industry is "sharing the real economy", to "rent" instead of "buy" can promote the sharing of resources, in line with the sustainable development of the country and society.

Taking ehi car rental data as an example, a rental vehicle can turnover nearly 70 times in a year on average, it can be a white-collar short-distance business transport, it can be a means of transportation for family travel, it can allow couples to complete the town scenic tour, it can also take young people to see the green mountains, and it can also be the company of workers on the way home.

This figure not only shows that the car rental industry can serve different groups, but also means that the car rental companies help realize the efficient use of social resources by "sharing" cars, promote resource sharing, and help the country achieve the "double carbon" goal.

Therefore, in a sense, the transformation of new energy is a win-win situation for the industry and the company.

The car rental market is a racetrack with huge space.

Data show that in 2020, China's car rental market size of about 87 billion yuan, by 2025, this scale will reach about 158.5 billion yuan, a compound annual growth rate of about 13%, is expected to achieve double growth in the next five years.

After ten years of development of the industry, with the change of the supply side, the trend of industry integration is obvious, and the head with brand effect will have more opportunities in the future.

The reason why Ehi car rental can rank in the first echelon, or the source of its expanding business gradually formed a closed loop.

Not long ago, the national chain direct car rental brand Ehi car rental announced the official entry into the used car direct sales store, the first hundreds of stores covering 29 cities.

It is worth noting that the car rental industry is an asset-heavy industry, which needs to focus on the management of residual value. According to the report "A New Perspective Insight into the Development trend of the car rental industry", the average age of vehicles commonly used for rental is three years, with an annual elimination rate of about 33%. The head car rental companies in order to maintain the size and quality of the fleet, the annual renewal of the number of vehicles more than 10,000, the eliminated vehicles are short in age, maintenance records can be checked, is a high-quality second-hand car source.

It is understood that the global situation of chip shortage this year has led to a decline in the supply of new cars in the country, the attributes of the seller's market are obvious, and there is more demand for used cars, which will continue in the short term.

Before the rise of new energy vehicles, the heavy asset model of Ehi car rental has been a concern of the outside world. Ehi car rental, entering the used car market, opening up the rental and sale model, can not only do the value of high stock of used cars, but also reduce the financial pressure, so as to form a commercial closed loop.

The new energy car rental layout at the other end of Ehi car rental is the key to whether it can win the second half. Now, whether it is a change in policy factors or travel methods, they are more inclined to new energy vehicle leasing. More than that, while becoming the accelerator of industrial development, it completes the closed loop from use to ecology.