Car rental follows the trend of The Times

Trends of The Times and enterprises have never been separated. Under the new energy tide and the "double carbon" goal, the car rental industry with a trillion track has also ushered in a period of change. The mobility of car rental, the trend of renting for sale, and the demand for travel quality under the upgrading of consumption all remind car rental companies to move towards new energy and intelligence. Now the car rental industry after more than ten years of development, has tended to industry consolidation, and break out of the first echelon of a hi car rental, under the tuyere, has stepped on the trend. In a sense, the shift to new energy is a win-win for the industry and the company.

The car rental industry has ushered in a new era.

On January 4, Ehi Car Rental and BCG jointly released an industry report titled "A New perspective Insight into the development trend of the car rental industry", which aims to show that the three major trends of consumption upgrading, new energy intelligent vehicle penetration, and autonomous driving technology evolution are bringing sweeping changes to the car rental industry.

Not long ago, car rental companies represented by Hertz began to use new energy vehicles in batches, which released a very important signal behind the car rental industry will usher in a new stage - that is, embrace new energy.

At present, new energy and intelligence are the consensus of the global automotive industry. In the face of the "new wind" of the automobile industry, foreign and joint venture brands no longer have a leading advantage, but are standing on the same starting line with us, and may even achieve reverse. This may be an opportunity to lead the transformation of the global automotive industry.

The domestic car rental industry was born more than half a century later than foreign countries, but it is growing rapidly. Like the global car rental industry, scientific and technological innovation in China's car rental market after 2020 has reshaped the industry pattern. Players who can grasp the trend will usher in a new round of growth.

The next big thing in the car rental industry

Over the past two years, the impact of "dual carbon" has far exceeded everyone's expectations, and the market's expectations for new energy and electric vehicles have evolved from a structurally beneficial supplement to the ultimate comprehensive

replacement of traditional fossil energy and fuel vehicles.

As a result, in the past two years, new energy vehicles, to midstream batteries, lithium main materials, and then to upstream lithium mines, funds poured in frantically, and stock prices soared.

Take Ideal Automobile as an example, at the end of last year only 20 stores, the end of this year has been close to 200, an increase of 10 times, the establishment of a large number of new stores contributed to the sales expansion. Credit Suisse predicts that by 2025, new energy vehicles are expected to reach 25% penetration, and by 2030 will reach 50%.

Interestingly, both the number of people on this year's Hurun Rich List and their total wealth increased by more than 20% over last year, mainly due to the rapid growth of new energy-related industries, and the growth of the electric vehicle market to boost the wealth of many Chinese entrepreneurs. Compared to five years ago, half of this year's list is new, which means that new industries and business models are changing the landscape.

In the face of the fierce momentum of the "green revolution", the car rental industry has gradually shifted from fuel vehicles to new energy, and is carrying out an industrial transformation.

Car rental is not a new industry. Horse-drawn carriages are believed to have been hired in ancient Rome. Since the first car rental company was established in Minneapolis, the car rental industry has gone through a century of history. After rapid development from the early 21st century to 2020, the car rental industry has entered the merger and integration stage.

The domestic auto industry only started in the 1980s, and the initial players were mainly large state-owned enterprises. In 2002, the domestic car rental market entered a period of rapid development, when the world's largest car rental company Hertz and Zhongqi Hua 'an reached a cooperation, began to enter the market, but at that time the overseas car rental model is not suitable for domestic.

However, in the following 10 years, the outbreak of short-term rental demand has attracted many players to enter the game, and new domestic leasing companies have emerged. After 2012, the rapid rise of consumer leasing, the industry has entered a stage of rapid growth, to Ehi car rental, China car rental, Shouqi car rental as the representative of the leader has basically completed the short-term rental business layout of important cities in the country. In fact, the Internet of car rental in the later period, especially the battle of Internet car rental such as Didi, has also made the industry begin to survive the fittest.

Ehi car Rental from 2006, development has been more than ten years of history. Although there are new players, large or small, entering the game during this period, Ehi Car Rental still firmly occupies the first echelon.