Several choices of the founder of chemical fiber State

Why do these customers trust Fangjun so much? Originally, since entering the line in 2006, she insisted on sending text messages to target customers at about 7:30 a.m. every day, the word count is controlled within 70 words, the content is mainly concerned about the industry news and personal interpretation, and attach the raw material quote that she can give.

"Until now, I have not been interrupted. In their eyes, Xiao Fang is a practitioner of high-knowledge culture." Fang Junfang said that after the issue, he will record it in a notebook, and then review his market judgment after a period of time. If it is not correct, I will give advice to the client again and then make a summary by myself.

This habit of thinking, since September 26, 2015, Fang Junfang has retained in the way of writing a BLOG. In five years, she wrote 170,259 words.

"The industry will not disappear, but the enterprise certainly has a life cycle." This is the basic cognition and judgment that Fang Junfang is willing to deeply cultivate the chemical fiber industry.

At the same time, she saw this phenomenon in the process of understanding the industry. "Companies of the same size, located on both sides of the same road, may purchase the same raw materials at different prices. The reason comes from the results of different levels of relationship with suppliers, such as some bosses themselves run more often during the holidays, or may directly deal with the supplier's salesman."

The way the post-60s and post-70s do business is something they have worked out in practice. However, the post-80s represented by Fang Junfang are trying to use their own advantages and the tools of The Times to serve the chemical fiber industry.

For their part, succeeding executives are eager to carve out a new business path. Because of the accumulated business experience of their parents, they are extremely distressed, on the one hand, they do not want to spend too much energy on social activities, on the other hand, they can not find a better tool or way to expand the business.

On the other side, such small and medium-sized business owners have a huge demand for information and consultation in the chemical fiber industry. It is difficult to serve customers in bulk alone. She began to summarize and reflect: Is there any way to serve these needs at scale?

At the crossroads of life in 2013 and 2014, with the development of Internet technology, society is changing with each passing day. Consumer Internet has gradually given birth to Taobao, Tmall, Meituan and other platforms, but the industrial Internet process is still relatively slow.

Especially in the traditional chemical fiber industry, Fang Jun Fang's words are described as "mostly watching." After careful thinking and judgment, she decided that the industrial Internet was a good way to solve her problems.

Today, looking back, she laments: "Now the whole market looks at us, and we look at ourselves, as having done something 'right but really hard.'"

In 2014, Fang Junfang officially registered the company opened, and its brand "Huaxian Bang" was born. At present, in the corporate operation management chain built by Fang Junfang, Chemical fiber Bang is to build a digital operation platform for small and medium-sized enterprises in the chemical fiber industry, aiming to improve the overall operational efficiency of the industry through the digital process.

Matchmaking, self-management, supply chain finance, SAAS systems and other businesses are gradually derived and subdivided based on the platform. Simply put, chemical fiber state is like the Jingdong of the chemical fiber industry, that is, the B2B mall that buys and sells chemical fiber. Different from Jingdong, chemical fiber Bang is also a free industry information platform, and the APP has a special supply and demand information release module to help small, medium and micro enterprises to exchange needs.

03 Entered the School of Management of Zhejiang University for further study and sought a breakthrough

Fang Junfang divides the development of chemical fiber into two stages:

(2014, 2017) Ice-breaking period: "The first three years were very difficult, people kept questioning you, and you kept questioning yourself: Is this thing right?"

The most difficult part of this kind of suffering is the low acceptance and acceptance of customers. In the ground push, some customers directly questioned: how can I give hundreds of thousands of millions of goods to others for sale? The result is that "basically, there's nothing we can do to change them." Buyers, for their part, are also suspicious of online goods that they do not see in person.

There are, of course, many reasons for this. From the customer's point of view, the chemical fiber state that has not yet developed mobile products mainly exists on the official website, and many small and medium-sized business owners of this kind do not even use the keyboard, how can they have a sense of trust in the PC platform? In addition, people's inherent thinking is also difficult to change in a short time.