Several choices of the founder of chemical fiber State

On the other hand, Fang Junfang is also thinking about other ways to engage in chemical fiber. When confused, reading is the way to clarify themselves. With this idea in mind, she decided to go to the campus to continue her study and was admitted to the Southwest University for Nationalities for a master's degree in philosophy.

Fortunately, her idea of further study also won the support of her boss. The boss agreed that she would not work in the office and hoped to continue to work for the company after graduation. At this time, she would not have expected that it was the "cloud office" at this time that contributed to the idea of starting a business in the future.

During her master's degree, she was constantly receiving calls from clients of all kinds, "the most exaggerated one was starting at 7 a.m. and continuing into the evening." If I'm not out of bed by 12:30 p.m., I don't have time to get out of bed. I'm always on the phone."

Every day there is a customer's "desperate call", Fang Junfang still maintains a clear mind, she will classify customer needs, mainly have the following points: ① can you help me buy a little; ② Can you sell some for me? ③ How to buy too much? ④ How to buy less?

Since Fang Junfang entered the line, the contacts and services are small and medium-sized enterprises in the chemical fiber industry. Behind these demands lies the blind spot of procurement and sales in the industrial chain transactions of such enterprises. In 2013, when Fang Junfang once again stood at the fork in the road of life choice, she saw another life possibility besides studying for a doctorate.

02 Founding of chemical fiber State, "judgment" after careful thinking

The basis for optimistic chemical fiber industry is closely related to its development characteristics.

The cluster phenomenon of chemical fiber industry is obvious, and upstream raw material manufacturers have long held the right to speak. One important reason is that chemical fiber raw materials are commodities strictly controlled by the state. Chemical fiber raw materials such as PTA(refined terephthalic acid) are subject to crude oil price fluctuations. Although China is also carrying out oil and gas reform, it is still difficult for private capital to extend to the upstream of the industrial chain. For private small, medium and micro enterprises, the specific performance is in a weak position in market transactions.

Fang Junfang has such a description in his personal BLOG: "An interesting phenomenon often occurs in the industry, maybe this customer has done business with you for many years, doing tens of millions or even hundreds of millions of sales a year, but what does this person look like, the scale of the factory is large or small, many times it is actually unknown." This is probably unique to our industry. Many people from the same sales background are surprised by this, but in turn they are deeply envious and jealous, because this reflects a fact from the side: there is no worry about selling!"

Fang Junfang, who has been dealing with micro, small and medium-sized enterprises for a long time, hopes that he can play a greater role in them to change or improve their business environment.

Private small, medium and micro business owners have the characteristics of "high IQ, low culture". With the post-80s as the boundary, the post-60s and post-70s are the first generation of practitioners who currently support and promote the development of China's chemical fiber industry. Due to historical reasons, the average level of education of these two generations is not high, and they are part of the people who "got rich first". Long-term experience has trained them to have a high degree of market sensitivity, but a lot of interpretation and judgment about the industrial chain, they are not yet able to do.

Fang Junfang mentioned a story before starting her business: one Friday night, she made an appointment to go to the movies with friends. At about 20 o 'clock, she received a call for help from a wife of about 50 years old, "Xiao Fang, I heard that there is a very important report to be released in the United States tonight, do you see what impact it will have on our industry, will the raw materials increase in price?"

This "important report" refers to the non-farm payrolls report. The non-farm payrolls data refers to the number of non-farm payrolls, the employment rate and the unemployment rate. As the name suggests, it is a data indicator that reflects the employment status of the non-agricultural population in the United States. It is important because it can greatly affect the value of the dollar in the currency market. As mentioned earlier, the price of crude oil is linked to the US dollar, and as shown in Figure 1, crude oil will have a series of correlated effects on chemical fiber raw materials.

"They can use their computers very flexibly, but there's a long list of relationships that they haven't been able to decipher." To help these business owners straighten out the impact of non-agricultural data on chemical fiber raw materials, and make final judgments and suggestions based on it, such as the rise and fall of raw material purchase prices, whether to purchase, the size of the purchase, etc., this is an important customer service work of Fang Junfang.