The market demand potential is huge, and the process of equipment localization is accelerating

Household paper is a huge consumption of daily consumer goods, with China's economic development level and people's living standards are increasing, the consumption of household paper in all regions of the country has shown a steady growth trend. Data show: in 2021, China's household paper consumption reached 11.62 million tons, an increase of 10.77%, the domestic household paper market size of about 14.66 billion yuan, is the world's largest consumer of household paper. With the continuous improvement of residents' living standards and the increasing awareness of consumers' health and hygiene, the consumption of household paper will continue to grow in 2022, reaching 12.36 million tons, which will further boost the demand for paper making equipment. At the same time, as people have higher and higher requirements for the quality of household paper, the papermaking industry has gradually increased the technical requirements for papermaking equipment, which will further promote the upgrading and transformation of papermaking equipment, and the industry has greater development potential.

China is the world's largest consumer of household paper, the overall consumption of household paper is huge, but the per capita consumption is relatively low, the per capita consumption of household paper is much lower than the United States and other developed countries. In 2022, the per capita consumption of household paper in China will be about 8.kg, an increase of 6.1%. Compared with 29kg in the United States, 16-17kg in Western Europe and Japan, the per capita consumption of domestic household paper still has great room for improvement. Overall, in the future for a long period of time, China's paper equipment industry will maintain a high boom, industry demand potential is huge.