2023 Automotive industry Chery industry chain special report: Gain momentum to win overseas markets, gather momentum to "new"

The technical path is clear - Mars architecture. Chery Mars architecture, including the two core technologies of physical platform architecture and EEA electronic and electrical architecture, is a new high-end intelligent electric platform for the new four modernizations (electrification, sharing, intelligence, and networking). In 2023, Chery Automobile released the Mars architecture - Super hybrid platform, which is the latest car-building platform based on hybrid development and compatible with efficient fuel power under the Mars architecture, and will be gradually used on Chery models under the Mars architecture. The new platform is composed of 18 modules, and adopts the 14+4 modular design concept, among which: 12 modules are shared, accounting for 67%; 2 modules were optimized, accounting for 11%; There are 4 intelligent dedicated modules, accounting for 22%. A unified interface standard is adopted between different modules of the new platform. Standardized interfaces can significantly save new car development cycles.

The business layout is increasingly clear, and the growth potential is self-evident

Apple with left hand, Huawei with right hand. In February 2022, Lichun Precision signed the "Strategic Cooperation Framework Agreement" with Chery Automobile, intending to jointly establish a joint venture company to engage in the development and manufacturing of ODM vehicles for new energy vehicles. At the same time, it is agreed that Licun Limited (the controlling shareholder of Licun Precision) will purchase 19.88% of Chery Holdings, 7.87% of Chery shares and 6.24% of Chery New Energy shares held by Qingdao Wudaokou for 10.054 billion yuan." Lichun has always had the status of the king of Apple foundry, Lichun and Chery formed a double sword combination, is expected to win Apple orders. On December 16, 2020, Chery and Huawei signed a comprehensive cooperation framework agreement. According to the agreement, the two sides will cooperate comprehensively in the fields of intelligent vehicle electronic and electrical framework, intelligent network connection, intelligent cockpit, on-board computing and autonomous driving, intelligent energy, and intelligent vehicle cloud services. The two sides will jointly study and explore 5G innovation application scenarios, and carry out in-depth cooperation in 5G+V2X, vehicle-road collaboration, and autonomous driving. The first pure electric coupe will be released this year, and it will also be the first car to be equipped with the HarmonyOS 4 operating system.

Local (Wuhu) has become a solid base for enterprises

Erect half of the province's world-class trillion automobile industry map. Complete industrial chain: In recent years, Wuhu has taken new energy and intelligent connected vehicles as the first industry, the first planning and the first support. At present, the city's auto and parts industry chain has gathered nearly 400 industrial enterprises above designated size, more than 1,400 upstream and downstream enterprises in the industry chain, and cultivated 4 listed enterprises. In 2022, the output value of the automobile and parts industry in Wuhu exceeded 200 billion yuan, an increase of 30.8% over the same period last year, and the total vehicle output was 1.111 million units, an increase of 36.5% over the same period last year, ranking first in the province in total automobile sales. The system is clear: Policies - Wuhu formulated the "Focusing on the first industry to build an internationally competitive new energy automobile industrial Cluster Action Plan" and issued "Several policies on supporting the high-quality development of new energy vehicles and intelligent connected automobile industry". Execution -- Wuhu has established a leading group for industrial cluster construction led by the Municipal Party Committee and the municipal government, established the Wuhu Automobile Industry Ecological Construction and Development Center, coordinated and promoted major planning, policies, projects, projects, funds and other important work arrangements for cluster construction, and coordinated and solved key and difficult problems. Supervision -- According to Anhui Province's new energy automobile industry cluster construction monitoring indicators, Wuhu City decomposed the task list of 75 items, monitored and evaluated the cluster construction situation on a monthly basis, and formed an integrated work promotion mechanism of "strategic planning - support policy - action plan - project list - closed-loop implementation".