Rubber tire industry: high-quality development brings new competitive advantages

At present, the traditional manufacturing industry is still the main body of China's industrial economy, and the entity enterprise is an important carrier to promote high-quality development, and textiles, tires, household appliances, clothing and other sectors are still competitive. To achieve high-quality development, especially the high-quality development of manufacturing enterprises in traditional industries, enterprises not only adapt gradually, but also innovate and make breakthroughs.

First, we must insist on building our own core competitiveness and concentrate on becoming stronger and better. At present, the global market competition is becoming more and more fierce, but many of our traditional industry enterprises in the domestic and international markets have shown a relatively strong competitiveness, the domestic tire industry, in the past experienced a rapid growth era, we have formed some inertia thinking, emphasizing leapfrog growth, emphasizing simple scale. And now we are facing the era of high-quality development, the positioning goal of enterprises must also change. Among the top 75 global tire companies, Chinese tire companies have long occupied more than 16 seats. As a leading enterprise of the "Top Ten" industrial cluster in Shandong Province, Huasheng Rubber Group has led or participated in the formulation and revision of 28 national standards and industry standards, and has 216 patents, and has become the first batch in the country (a total of four), and the first in Shandong Province to participate in the formulation and meet the national standard "Green Product evaluation tire" and the national certification and accreditation supervision and management "Green Product certification. Tire manufacturing enterprises implementing the rules Tire, and successfully declared the High performance polymer and molding Technology Engineering Research Center Huasheng Branch Center of the Ministry of Education, high performance Green tire Shandong Engineering Research Center, Shandong Academician workstation, Shandong Enterprise Technology Center, Shandong Postdoctoral Innovation Practice base and other scientific research platforms, injected "new" for the high-quality development of the local rubber tire industry Vitality ".

Second, we must pursue innovation-driven development and create new advantages for development in an all-round way. For traditional industries such as rubber tires, with the rising cost of factors, tightening constraints on resources and the environment, excess capacity of low-end products, continuous foreign trade barriers and the multiple extrusion of the rise of industrialization in relevant countries, the growth model that relied on primary production factors and relied on low-cost competition is increasingly difficult to sustain. Huasheng is keenly aware of the strong demand of the new generation of car consumers for safe driving, and the ordinary performance tires in the current tire market have existed for many years, and it is difficult to obtain the favor of mainstream owners. Combined with the century-old global safe driving culture, Huasheng announced its entry into the "high-performance tire" market with a firm determination to "increase varieties, improve quality and create brands", and launched high-end and cost-effective products such as new energy electric vehicle tires, high-end environmental protection wear-resistant truck and bus tires, low-air protection tires, race tires, and ultra-low roll resistance tires. In August 2022, ROADBOSS, KAPSEN, HABILED, DURUN and other brands, with a brand strength of 823 and a brand value of 1.076 billion yuan, became the first tire enterprise in northern Shandong Province to continuously list the 2021 and 2022 China Brand Value Evaluation list. And for five consecutive years has been awarded the "national rubber tire manufacturing industry quality leading brand" title.

Third, we must adhere to value sharing and achieve green and low-carbon development. On the one hand, with technology and strength to do a good job of tires, under the background of dual-carbon goals, Huasheng brand family has taken the lead in achieving 85% product greening, and the first Lubo ROADBOSS Concrossor developed for electric vehicles E200 tires, focusing on reducing tire roll resistance, breakthrough the use of "silent cotton + self-healing" dual technology compound, effectively reduce tire noise at the same time "all-weather" to protect travel safety, further reduce vehicle energy consumption and carbon dioxide emissions, help achieve energy conservation and emission reduction goals. On the other hand, do a good job of public welfare with intentions and actions. The reassurance that Huasheng brings to car consumers also comes from the brand's sense of social responsibility. The company takes the initiative to help foreign workers solve the burden of housing, medical care, education and other aspects, and also actively leads more than 5,800 employees to participate in the construction of new rural areas, precision poverty alleviation, donation to school, flood donation, employment of the disabled and other brilliant career activities, but also to pay tribute to the frontline workers of epidemic prevention with 5 million yuan, for the purchase of needed medical and livelihood materials, and effectively fulfill the society of the enterprise Responsibility. At the same time, the roof photovoltaic to build a "double carbon" new track, in the industry to take the lead in the development of 70MW roof distributed photovoltaic power generation project, is expected to save about 500,000 tons of standard coal, reduce carbon dust emissions of about 350,000 tons, reduce carbon dioxide emissions of about 1.3 million tons.

Under the prevalence of "national tide", a new upsurge of domestic goods consumption has been set off. The high-quality development of the rubber tire industry will create new competitive advantages for the "rise of domestic goods and domestic surpass". In the future, the national tire manufacturing enterprises represented by Huasheng will actively discuss the experience and path of quality construction, brand construction, product technology research and development with consumers, high-quality suppliers and excellent peers of different automobile brands, continue to expand the supply of high-quality tires, medium and high-end green tires, and take the lead in cultivating a number of high-end and high-quality tire products in the "dual fields" of industrial consumer goods and consumer goods For global car consumers to protect the driving experience and safety.