Modern printing technology -- Opportunities and challenges

Network communication: The Internet, composed of servers, clients and networks, plays an increasingly important role in the dissemination of information. It is basically storable and reusable, and the visualization platform is a computer terminal.

Wireless mobile information service: composed of portable display terminal (PDA mobile phone) and wireless network. It is gradually developing, not yet mature, but the prospect is very broad.

3) Changes of information recording carrier and visualization platform

The information recording and visualization of printed media are integrated, but they are analog and cannot be connected with modern information systems.

The information recording of electronic media is the form of data, the visualization platform is the display, and there is a decoding process in the middle (that is, visual processing). It has strong dependence on equipment and complicated operation.

The mobile phone as the platform of personal information receiving, interaction and display terminal, the prospect is attractive.

4) The ultimate goal of printing is the dissemination of information. Due to the arrival of the information age and the unprecedented development of information technology, the future printing industry is facing unprecedented challenges.

Thinking about the future of printing technology

5.1 What is the future of printing?

If we extend the concept of printing to graphic information dissemination according to its essence, then it will never disappear, and even it will always be a major element of human survival. However, if we preserve the inherent and traditional concepts of printing, then its future is unpredictable.

5.2 Where is printing technology going?

Social demand is the fundamental driving force of technology development and the fundamental purpose of talent training, rather than artificially placing it in which level of discipline or industry. The use of modern technical means to meet the needs of the public for graphic information dissemination is the eternal goal of the development of printing technology!

5.3 How do I Respond to challenges?

(1) Establish a separate and perfect discipline system

Printing engineering discipline system includes: graphic information processing technology (software), information processing and recording equipment (hardware), information recording materials (materials)

Graphic information processing technology (software) includes: information technology (IT), graphics and image processing, word processing, graphic design, electronic publishing (graphic information system), software programming, color science, aesthetics

Information processing and recording equipment (hardware) includes: computer hardware principles, circuit design principles, microelectronics technology, automatic control technology, digital printing and laser typesetting equipment, digital printing equipment, printing machinery

Information recording and storage materials (materials) include: printing paper, printing ink, photosensitive materials, information recording paper, disk and optical disk materials, surface treatment, electronic paper

(2) Pay attention to the application of information technology in the printing profession, and consciously transform the traditional printing industry with information processing technology.

We should sum up the experience and lessons.

(3) The concept of large printing covers all categories that conform to the essential characteristics of printing.

Use "Information communication" to cover the existing concepts of electronic publishing, web publishing, and print publishing.

The application of digital workflow

Harness the value of digital assets

(4) Attach importance to the development of network publishing technology and its impact on the mode of information dissemination.

Wireless mobile information service, anytime, anywhere access to information;

Question: Can you create a print communication technology that has advantages over existing electronic (web) media?

(5) Pay attention to the impact of information recording carriers on printing technology and information dissemination methods

-- Existing recording carriers: data recording, analog recording