Opportunities and challenges for the Indian Paper and packaging industry in the next decade

At the Annual general meeting of the Indian Pulp and Paper Technology Association (IPPTA) held in Hyderabad, members discussed the opportunities and future of the Indian paper industry over the next decade, shared their views and gave their views on the current challenges facing the Indian paper industry and how the industry can use different solutions to address them.

Mike Grundy, CEO of Amazon Papyrus Chemicals Pte LTD, sharing his views on the next decade of trade and paper industry across Asia, said: "First of all, we had heard about ESG before, but it was only about two or three years ago that our company started to pay attention to it. As a chemical company, we have to take it seriously and at the same time find that customers will also look at our ESG certificate. If we need to be their supplier, then we have to meet their standards. Anyone who thinks ESG is just 'icing on the cake' is sorely mistaken. Major brands and companies state and illustrate their sustainability goals in their statements and share how to achieve them. Sometimes there are costs involved, but most of our actions give us a return on investment."

"Moving away from single-use plastics is a huge opportunity for the pulp and paper industry. Currently, about 40 percent of packaging is made of plastic and about 30 percent is made of paper or fiber. This situation is conducive to changes in the paper industry and brings opportunities and challenges for everyone. "We produce 500 billion plastic cups and 260 billion plastic composite paper cups every year, and less than 1 percent of those composite paper cups are recycled." "He added.

In response to a question on growth and how to achieve it, Siddhartha Mohanty, Vice president and Head of the Bhadracharam division at ITC PSPD, said, "When we talk about growth, it has to be profitable. There are two types of growth in India: investment-led growth and consumption-led growth. In India, growth is based on consumption and we need to figure out how to improve consumption."

Before improving cost competitiveness, the first thing is to develop a raw material strategy. Raw materials are divided into three different types: waste paper, which the industry must develop a strategy for collecting as this is the main input cost; The second is wood, the industry should cooperate with farmers, farmers and society must be win-win; Agricultural disability needs supervision. This will have an impact on the industry, so it is imperative to start monitoring the agricultural landscape and developing strategies accordingly.

The second is technology. Technology must be constantly upgraded to meet international standards of quality. Technology comes with investment and is a capital-intensive industry.

Third, digital technology. Today, artificial intelligence and machine learning (AIML) are widely adopted in different industries to optimize operational parameters and performance. It reduces consumption and increases production.

Akshat Agarwal, director of Vijay Anand Kraft Paper Pte LTD, shared his thoughts on how paper mills can adapt to the changing demand and take this as an opportunity to expand the market for finished products. He said: "In the past 2-3 years, many factories have taken root in the field of kraft paper, with a capacity of 600-700 tons per day, requiring product standardization. We have to move to an international paper system based on corrugated and imitation cow cardboard, rather than BF paper, which is related to paperboard performance. Kraft paper roll width needs to be standardized. Currently, the rolls we sell vary in width by one centimeter, so that needs to change and needs to follow a more standard system. It will help the plant become more efficient and compete in the international market."

He added, "Under the Make in India programme, these companies set up factories in India and sell their products overseas. In India, people worry about the stench produced by kraft paper factories. The problem arose due to poor ETP design and the PCB being licensed for zero liquid discharge (ZLD). Recently, we have taken some steps to look at how we can use technology to eliminate the bad smell at the ZLD plant, and I am sure we will find some solutions."

"One of the factors that needs to be controlled is the content of long fibers in our finished products. Most factories in India are dominated by recycled paper, and even imported materials or recycled fibers from the United States and Europe have become brittle, or the amount of long fibers has been reduced due to recycling. We need to find a way to inject some of the long fibers into our paper, perhaps by using more virgin pulp or other wood alternatives like straw or bagasse, and maybe some technology that improves tearing or acts as an alternative to long fibers that might help, "he added.

"What's amazing is how new markets are opening up, such as how micro-corrugated is starting to become more and more important and compete with single cartons," he said. E and F are used in cosmetics, confectionery, daily chemicals and other fields. This is because of its excellent printing ability. The industry requires low paper weight and smooth surfaces, so white imitation cattle cards are being used more and more. Another application is barrier coated paper. We see a lot of trays for seafood, fruit and vegetables, sugar and flour packaging for export, which need to protect the contents from external moisture, so barrier coating paper has great potential and demand."