Characteristics, challenges and opportunities in the aging process

Facing the aging population and actively grasping the "Chinese-style" opportunities of The Times

Challenges and opportunities are always two sides in one. How to follow the trend of The Times and grasp the development opportunities will be the key to the "Chinese style" pension solution and prosperity.

After clarifying the challenges faced by the "Chinese style" pension, the "Report" further sorts out the opportunities that can be grasped by the current "Chinese style" pension from five perspectives: macro policy environment, traditional cultural background, wealth accumulation of the elderly, development of science and technology and integration of the pension industry.

For example, the policy environment. At present, the issue of aging is regarded as a strategic and overall issue related to the modernization of the national governance system and governance capacity, and the construction of a modern socialist country. The development of "Chinese style" pension will continue to be in a more favorable macro policy environment for a long time, if we can fully grasp this policy opportunity, we can catalyze the opportunity into a dividend.

Traditional cultural background. Chinese traditional family nursing culture has lasted for thousands of years. In the context of Chinese culture and living situation, family and community have their own unique connotation. "Chinese style" elderly care undoubtedly has unique family cultural advantages, and our "community" is also different from the West, the "community" in the Chinese cultural context is born out of the traditional neighborhood culture and local tradition, is a collection of many families into "extended family", closer to the concept of "community".

Old age wealth accumulation. The per capita disposable income of urban and rural residents in China continues to grow, if we can formulate and improve relevant policies to effectively cultivate the consumption demand of the elderly population, we can grasp the opportunity in time, fully tap the consumption potential of the elderly in the future, and promote the vigorous development of "Chinese style" pension.

Pension industry integration. The report conducted in-depth research on infrastructure and service institutions in the pension market and found that at present, cross-field cooperation in the pension market such as finance, medical care and real estate has been very common, and multiple entities have actively participated and organically integrated.

Take Ping An, An integrated financial group (39.270, 0.08, 0.20%) as an example. In recent years, Ping An has launched the Chinese version of "managed care model", integrating market suppliers related to medical care, health management and elderly care services on behalf of payers, and accumulating advantages in platform integration. The integration model of "financial security + health management + quality pension" and "insurance security + health management + quality pension" will be formed, and industrial ecology such as "finance + pension" and "finance + health" will be laid out.

Ping An elderly care service model has three characteristics. First, the active layout of "finance + pension" and "finance + health" innovation based on financial products. On the pension fund side, Ping An launched a variety of financial products such as personal pension, pension annuity, tax-deferred pension insurance, commercial pension insurance, long-term care insurance, etc. Ping An Bank (9.290, -0.01, -0.11%), Ping An Life Insurance, Ping An Pension Insurance and Ping An Fund actively participated in the layout summary of the third pillar personal pension. The second is to build a full life cycle elderly care service system based on the advantages of the Group's financial medical technology integration. Ping An has created a trinity service model of "insurance + health management", "insurance + home care" and "insurance + high-end health care", of which home care has covered more than 40 cities, and high-end health care has been successively launched in first-tier cities such as Shekou in Shenzhen, Liwan in Guangzhou and Jing 'an in Shanghai. And for the new first-tier cities such as Foshan launched the "leisure city" project. The third is to accurately target the needs of elderly care and provide exclusive customized services. Whether it is health management, high-quality nursing communities or home care services, Ping An has always been committed to improving the user experience and providing high-quality elderly care solutions for the elderly.

The aging process is still accelerating. While anchoring development opportunities, the construction of the elderly service system should also grasp the window period, promote the development of science and technology and industry related to healthy aging, and strengthen the support of information technology such as the Internet and big data for the health of the elderly.