Promote high-quality development and build a powerful printing country

"We will continue to seek progress while maintaining stability and fostering strength while making progress, coordinate industrial development and position security, thoroughly implement the six strategies of brands, major projects, advanced industrial clusters, integrated development, going global, and talent development, and accelerate the building of an industrial system featuring high-quality production capacity supply, advanced technology, safety, green integration and opening-up." In the "Development Plan for the 14th Five-Year Plan Period of the Publishing Industry", the "Special Plan for the Development of the printing Industry during the 14th Five-Year Plan Period" issued as an annex has carried out a top-level design for accelerating the construction of a powerful printing country from the aspects of building three major industrial systems and implementing six major strategies. For China's printing industry, which is in an important period of strategic opportunities, how to implement the "14th Five-Year Plan" and promote the high-quality development of the industry? "China Press and Publication Telegraph" reporter recently interviewed many people from industry, university and research.

Anchor five goal tasks

Green intelligence becomes the upgrade engine

"By the end of the '14th Five-Year Plan' period, the total output value of the printing industry exceeded 1.5 trillion yuan, and the per capita output value exceeded 650,000 yuan; The proportion of output value of key printing enterprises above designated size has reached 65%, and the growth engine role of national printing demonstration enterprises and individual champion enterprises in subdivided fields has become more obvious; Inkjet digital printing key core technology equipment research and development breakthroughs, printing intelligent manufacturing, new materials in-depth promotion and application..." Anchoring the vision goal of 2035, during the "14th Five-Year Plan" period, the development of China's printing industry has set five major goals, such as steadily improving scale efficiency, continuously optimizing industrial structure, significantly enhancing innovation capacity, more balanced regional layout, and expanding and deepening international cooperation.

Around the "14th Five-Year Plan" goals and tasks, professor Chen Jianqi of the Central Party School believes that the printing industry is expected to make important breakthroughs in three aspects. "First, serve the new requirements of socialist advanced culture and promote the supply-side reform of the industry." Second, we need to adapt to new global requirements for green development and promote high-quality development. The third is to adapt to the new trends and requirements of the digital era and actively upgrade the level of digitalization." In Chen Jianqi's view, the printing industry is an important carrier of cultural communication, which should be closely linked to the main business, the development of cultural products and the innovation of cultural brands, but also based on more and more rich green intelligent innovation applications, enabling transformation and upgrading.

On the national "14th Five-Year Plan" proposed to optimize and upgrade the manufacturing industry, improve the green manufacturing system, the Chinese Academy of Engineering, professor Chen Kefu of South China University of Technology believes that the printing industry should be around the green low-carbon and intelligent manufacturing two key words for scientific and technological innovation. "Under the new situation, green and smart are the two major supports of the industry, and the benefits are increasingly obvious." Chen Kefu said that to grasp the new characteristics and new requirements of entering a new stage of development, the positioning of the high-quality development of the industry should be an innovation-driven science and technology industry, a responsible green industry, and a sustainable manufacturing industry. Therefore, we should attach importance to scientific and technological innovation, adhere to the green and low-carbon development path, and achieve intelligent production by building smart factories to obtain the greatest economic and environmental benefits.

To build a green engine and add intelligent power, industry enterprises are also deeply touched by the upgrade and application of green intelligence. LAN Benli, secretary of the Party Committee of Beijing Xinhua Printing Co., LTD., said that as a state-owned printing enterprise, the "Fourteenth Five-Year Plan" period should carry forward the tradition of state-owned enterprises, create core competitive advantages, accelerate the construction of intelligent manufacturing, and actively lead the development direction of green printing and cleaner production.

Li Yan, secretary of the Party Committee and general manager of Shanxi People Printing Co., LTD., believes that printing enterprises should promote the green, healthy, safe and high-quality development of enterprises in an all-round way. "The distinctive feature of the '14th Five-Year Plan' is to transform the development vision of building a printing power into specific actions and spiritual guidance, and stimulate the vitality and motivation of the whole industry to create innovation and entrepreneurship." As a state-owned book and periodical printing enterprise and a book and periodical printing enterprise with teaching materials as its main business, it is necessary to earnestly fulfill its social responsibility and successfully complete the task of printing teaching materials as its primary responsibility, but also to deeply understand and understand the new situation of the development of the industry, and accelerate the transformation and upgrading of green intelligence."

Building three industrial systems

The whole industrial chain is aggregated to seek innovation

Looking at the "13th Five-Year Plan" development results, the printing industry takes the new development concept as the lead, accelerating the development of "green, digital, intelligent and integrated", the total output value ranks second in the world, the compound annual growth rate of digital printing exceeds 30%, and the comprehensive strength, industrial resilience, and the ability to serve the overall situation leap to a new level. During the "14th Five-Year Plan" period, China's printing industry also proposed to build three major industrial systems of high-quality production capacity supply, advanced technology and safety, green integration and openness.

"China's printing industry still exists' small, scattered, the same, special 'basic format, facing the' 14th Five-Year Plan 'development, deepening the supply-side structural reform is the main line of development of China's printing industry." Li Yanqiu, general manager of Beijing Shengtong Printing Co., LTD., told reporters that the printing front as an important position for propaganda ideological work, the first task is to keep the direction, keep a stable position, keep the root pulse, keep the bottom line, and then promote process innovation, technological innovation, mechanism innovation and method innovation. The establishment of the printing industry is fundamentally to complete the printing task with the best equipment, the best process, the best quality and the fastest cycle.

While proposing to improve the quality of the printing supply system as the main direction and significantly enhance the quality advantage of the printing industry, the "14th Five-Year Plan" also requires the implementation of the innovation-driven development strategy, adhere to scientific and technological self-reliance, promote collaborative innovation with production, university and research, break through the bottleneck of the printing industry innovation chain, and constantly enhance the innovation and competitiveness of the printing industry.

Qi Yuansheng, dean of the College of Printing and Packaging Engineering, Beijing Institute of Printing, believes that the printing industry's "14th Five-Year" development plan clearly proposes to break through the key technology, which is the key to achieve from a printing country to a powerful country, which starts from the current urgent needs and long-term needs. New requirements are put forward for concentrating superior resources to break through key core technical equipment such as inkjet digital printing heads and high-end printing equipment. Therefore, it is necessary to implement key core technology research projects in accordance with the planning requirements, and improve the system and mechanism of collaborative innovation.

In terms of strengthening the main position of enterprise innovation, Li Yuxuan, vice president of Shenzhen Yutong Packaging Technology Co., LTD., believes that printing enterprises should implement the strategy of manufacturing power and strive to create a domestic leading and internationally renowned innovative technology aggregation. By deepening sustainable development management, building green factories and smart factories, the printing and packaging manufacturing industry can be upgraded.

In terms of supporting industry-university-research collaborative innovation, Liu Linlin, associate professor of Xi 'an University of Technology, suggested that schools and enterprises should jointly carry out joint research on core key technologies in the printing and manufacturing process, and help the high-quality development of the industry with innovative scientific research results. Chen Guangxue, a professor of South China University of Technology and a foreign academician of the Russian Academy of Engineering, said that it is necessary to strengthen the independent research and development of digital printing technology, improve the digital, information and intelligent level of the printing industry, and build smart factories based on the industrial Internet, so as to achieve the quality and efficiency of the printing industry and low-carbon development.

The green integration and opening of the three major industrial systems further emphasizes the integration and interaction of the whole industrial chain and the comprehensive upgrading. Qi Yuansheng said that accelerating the strong chain to supplement the chain and promote the development of the entire industrial chain is not only a demonstration of the concept of sustainable development of the industry, but also an important path to actively integrate into the new development pattern and accelerate the construction of a modern industrial system. The printing industry should promote the deep integration of the whole industrial chain in the five development concepts of "innovation, coordination, green, open and sharing".

Precision implementation of the six major strategies

Provide impetus for high-quality development

After the printing industry "14th Five-Year Plan" is issued, the implementation of brand strategy, major project strategy, advanced industrial cluster strategy, integrated development strategy, going out strategy, talent development strategy of the six strategies, both become the focus of the development of the printing industry in the next few years, but also become the "four modernizations" development of printing enterprises, innovation and upgrading to promote the high-quality development of the industry landing direction and lasting driving force.

Promote the brand strategy, that is, strive to create a number of well-known product brands and enterprise brands with independent intellectual property rights and core competitiveness, market appeal, and effectively play the leading radiation role of national printing demonstration enterprises. In recent years, Beijing Xinhua Printing Co., LTD., which is the same age as the Republic of China, has undertaken the task of printing part of the documents of major Party and state conferences and the first batch of major theme publications, reflecting the responsibility of the "national team". LAN Benli said that for the "14th Five-Year Plan", China's printing industry will continue to work hard in excellent quality, win the market and strong brands. Beijing Xinhua Printing will not forget the original intention, gather strength, focus on high-quality development requirements, and achieve a high level of guarantee for the core functions of the capital in the service of the overall situation of the Party and the country.

The major project strategy is guided by the construction of basic, strategic, pioneering and driving projects, and strives to achieve several leapfrog results in key areas. Hou Weijia, general manager of Liaoning Xinhua Printing Co., Ltd. introduced that Liaoning Xinhua will adhere to the theme of promoting high-quality development, to be selected as the National Press and Publication Administration printing industry green development key projects and other major projects as a starting point, constantly improve the level of printing science and technology, and accelerate a strong innovation and development path of innovation, talent, enterprise and industry.

Advanced industrial clusters, strengthen strategic layout and overall planning, and promote the rational allocation of various factor resources. "We are actively building a national (Yangtze River Delta) publishing and digital intelligent manufacturing demonstration park, and strive to become an important engine for the digital transformation and high-quality development of the publishing and printing industry." Shen Jianyi, general manager of Shanghai Printing (Group) Co., LTD., said that Shanghai Printing Group will cultivate digital intelligence as the core, integrate the advantages of publishing and printing industry chain, open up the publishing, printing and distribution industry chain through digital technology, and constantly improve the full printing service ability.

From the production capacity layout across Beijing and Shanghai, to the collaborative network manufacturing of eight bases in Beijing, Tianjin, Hebei and Shanghai, Beijing Shengtong Printing Co., LTD. 's education, publishing and cultural integrated service ecosystem has taken shape. Li Yanqiu introduced that during the "14th Five-Year Plan" period, Beijing Shengtong will complete its own "four soft and one hard" strength construction, that is, lean production, intelligent manufacturing, talent echelon, cultural construction, and capacity expansion and reconstruction work, and promote the enterprise to high-quality development with "five sustained".

"The management of printing enterprises is bound to become more intelligent and Internet-based, and on-demand printing and supply chain integration will become the direction that needs to be broken through." Shengtong will be more firm in its belief, actively promote intelligent manufacturing and digital production, adhere to the unity of social and economic benefits, uphold the spirit of dedication and persistence, focus on cultural publishing, and lay out the future of education." Li Yanqiu said.

Yunnan Publishing and Printing Group Co., Ltd. also focuses on key projects and the construction of industrial clusters. Ma Tao, chairman of Yunnan Publishing and Printing Group, said that the group will build a printing and packaging industry cluster in Yunnan, build an intelligent printing platform for Yunnan publishing, and at the same time guarantee the printing of major tasks and key products at a high level, accelerate the digital transformation and upgrading of printing green, further meet the growing spiritual and cultural needs of the people, and promote the green and healthy development of printing service consumption.

Integrated development, going out, and talent development are also important strategic tasks during the "14th Five-Year Plan" period of the printing industry. Qi Yuansheng believes that it is necessary to consider printing higher education, skilled personnel and the integration of production and education from the perspective of integrated development of production, university and research. Liu Linlin suggested that printing colleges and universities should strengthen the reform of education mode and cultivate a group of outstanding talents who can adapt to the needs of future industries, have solid basic knowledge and have a sense of innovation.