New energy vehicle market

As new energy vehicles enter the fast lane of development, the scale of ownership continues to expand, which provides a basis for us to study the intensity of vehicle use and consumers' car habits. Autohome Research Institute and the National Big Data Alliance for New Energy Vehicles launched a series of reports on China's pure electric New energy Vehicles. Based on the full data of pure electric new energy passenger vehicles, the report provides comprehensive insight into the driving and charging behavior characteristics of real owners, helps the government grasp the operation of new energy vehicles, and helps enterprises understand user behavior and user needs, so as to improve industrial planning and product planning, improve product performance, and promote the healthy development of the new energy vehicle industry.

Overview of pure electricity new energy market and charging facilities

The growth rate of the overall automobile market has slowed down, and the development trend of new energy is stable and good

This year, the global economy is facing the crisis of recession and the international environment is unstable, which also poses no small challenge to the Chinese economy. In this situation, although the domestic economy has shown strong resilience in stability, it is still facing huge downward pressure, especially in the auto market. Under the joint action of several rounds of the automobile market "price war" and the national policy of promoting consumption, although the trend of negative growth for several quarters was reversed and there was a large rebound in the second quarter, the growth rate of automobile consumption again faced weakness in July and August, and the growth rate slowed down rapidly.

In contrast, although the new energy market is in the same environmental conditions, the market continues to be strong, consumers' willingness to buy cars and demand for vehicles have turned, and the market penetration rate of new energy vehicles continues to rise. At present, the number of new energy vehicles has exceeded 18 million, continuously achieving a rapid jump of more than 50%.

From the perspective of the development trend of the new energy market, with the increasing maturity of technology and the continuous emergence of star models, the market sales growth rate of plug-in hybrid and extended-range models has been in a leading position for a long time, while the market growth rate of pure electric models is relatively weak. From the perspective of absolute increment and stock, most of the share of the new energy market is still occupied by pure electric models, but the market is being slowly eroded, and the current national pure electric vehicle ownership is 14 million, accounting for nearly 77% of all new energy vehicle ownership.

From a regional perspective, East China, represented by the Yangtze River Delta, is an important engine for China's development. It gathers a number of economically developed provinces and cities. Higher local income and perfect charging infrastructure support have prompted local consumers to have a stronger demand for new-energy pure electric vehicles, and its market share has remained above 40% for a long time. Become the most important regional market for new energy pure electric models; Southern China came in second with about 16 percent. Central China, North China, Southwest of the market accounted for about 12%, the share is very similar; The northwest and northeast markets accounted for less than 5%.

Driving and charging behavior of pure electric new energy vehicles:

In the summer of 23, the intensity of vehicle use continued to increase, and Shanghai became the most competitive city in the country.

Compared to the same period last year, the number of miles traveled by pure electric vehicles has increased, and the number of travel days and driving time is roughly the same as last summer. From the comparison of the nature of different vehicles, the use intensity of operational vehicles is far more than that of non-operational vehicles, and the difference in mileage between the two is more than 6 times, and the difference in average daily length is nearly 5 times.

With the rapid development and maturity of battery technology in recent years, the energy consumption level of vehicles has been continuously optimized. From this, we can see that compared with the same period last year, this summer, pure electric vehicles in the number of daily driving and weekly charging times are in a small decline, and in the average mileage has increased. In terms of comparison between operating vehicles and non-operating vehicles, the difference between the two in the average mileage of a single drive is 3 times, and the difference in the number of weekly charging is 4 times, which also shows that the use intensity of operating vehicles is much higher than that of non-operating vehicles.

From the trend point of view, under the dual driving role of policy guidance and consumption transformation, the construction of domestic new energy consumption market and charging infrastructure will continue to maintain rapid development. In this wave of electrification, Chinese car companies have firmly occupied a dominant position, and accelerated research and development and product iteration to achieve the goal of entering the high-end market and brand upward.

As far as the driving data of pure electric vehicles are concerned, whether it is the driving distance, driving time or the number of charging times, the use intensity of pure electric new energy operating vehicles is much higher than that of non-operating vehicles, especially in Shanghai, Xi 'an, Zhengzhou, Changsha and other cities, which puts forward higher requirements and tests for both urban charging infrastructure construction and pure electric vehicles themselves. The operating vehicles and non-operating vehicles can be said to have huge differences in charging behavior, which is also of great significance for the reasonable layout of charging piles, guiding owners to reasonably arrange charging time, and making the construction of charging piles more reasonable and efficient.

Next, Autohome Research will also launch the "China pure electric new energy vehicle series research report - main sales model battery performance", through a more comprehensive and systematic scan of the selected 30 star models, describing the current mainstream pure electric new energy model battery situation, compared with the mainstream product performance of domestic and foreign car companies, to MCL companies more in-depth analysis of product competitive advantages. Improve product performance, build product core competitiveness, highlight product features and selling points.