In the future, the product penetration rate of low-tier cities will increase

5. China's air care market will grow further in the future

The retail sales of China's air care market increased from 1.9 billion yuan in 2015 to 2.8 billion yuan in 2019, with a compound annual growth rate of 9.4%, which is much faster than the global market growth rate of 4.4%. With the increasing consumption level of residents, increasing awareness of indoor air environment improvement, and consumer preference for safer products, the air care market in China will further grow in the future.

6. China's hand sanitizer market is growing year by year

The promotion of personal hygiene awareness and the improvement of disposable income have further promoted the popularity of high-quality goods. Chinese consumers are increasingly concerned about public and personal health and hygiene, especially the outbreak of public infectious diseases such as the novel coronavirus has promoted consumers' attention to disinfection products and awareness of personal hygiene, so more consumers are willing to purchase and use cleaning products, especially hand sanitizer, to maintain personal health and hygiene.

In 2019, the retail sales of China's hand sanitizer market reached 2.6 billion yuan. With the continuous development of urbanization, the improvement of living standards, the increasing awareness of self-cleaning and the impact of the epidemic on the demand for hand sanitizer, more and more Chinese consumers will use hand sanitizer in the future.