Continue to polish the national brand signboard!

On the morning of April 11, the third Council of the fifth session of the China Light Industry Federation was held in Xiamen, at which 27 industrial bases across the country were awarded licenses. Heshan City passed the re-evaluation, won the title of "China Industrial Base" for the fourth time, and was invited to the conference site to participate in the awarding ceremony.

It is understood that Heshan printing industry has a long history. At present, Heshan has 209 printing enterprises of all kinds, and the total industrial output value of the printing industry in the city is 10 billion yuan. In August 2006, Heshan was awarded the title of "China Printing Industry Base" by China Light Industry Federation for the first time, and passed the second and third re-evaluations in December 2012 and July 2018. On December 23, 2022, the China Light Industry Federation organized an expert group to carry out an online review of the printing industry cluster in Heshan City, and the expert group unanimously agreed that the printing industry in Heshan City has a solid foundation, a large industrial scale, a more complete industrial chain, outstanding green development results, and the government attaches great importance to it, in line with relevant requirements, and agreed to pass the review.

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Heshan Printing company has a relatively complete printing technology, there are a variety of technologies such as lithography offset printing and a variety of special printing. (Respondents are shown)

"Heshan was awarded the" China Printing Industry Base "for the fourth time, which is not only the recognition of the status of Heshan printing industry in the national industry, but also the encouragement and spur for the development of Heshan printing industry, providing a strong driving force for the industry to become bigger and stronger." Heshan Municipal Committee Standing Committee, Minister of Publicity Zhang Zhen said that Heshan will take the review as an opportunity to further polish the "national brand" signboard, promote the Heshan printing industry to accelerate the transformation and upgrading, and help Heshan high-quality development.

The current situation --

Form a "two axes and two centers" industrial layout

West River, Gulao water town, is located in the world's leading printing industry leading enterprises - Heshan Yatushi Printing Co., LTD. (hereinafter referred to as "Heshan Yatushi"). Into the binding workshop, the highly automated printing and binding production line, so that the binding of a children's book only ten seconds. The growth course of Heshan Yatushi is a microcosm of the rise of Heshan printing industry.

West River, Gulao water town, is located in the world's leading printing industry leading enterprises - Heshan Yatushi Printing Co., LTD. (Respondents are shown)

Heshan Yatushi, founded in 1991, is a large modern printing enterprise wholly owned by Leo Paper Products Group (Hong Kong) Co., LTD., with more than 10,000 employees. In the past three years, the revenue of Heshan Yatushi has always remained above 2.5 billion yuan, and the industrial output value in 2022 is 2.513 billion yuan.

Today, Heshan Yatushi mainly exports high-end books, children's books, greeting cards, paper stationery, packaging boxes and other paper products, and can provide global customers with a full range of one-stop services such as "product design - plate making - printing - post-press processing - shipping".

Heshan printing industry started in the 1980s, after more than 40 years of rapid development, Heshan printing industry has expanded rapidly, and the industrial structure has been continuously optimized, forming a relatively complete industrial chain based on commercial printing, special typesetting and plate making, printing material manufacturing, printing equipment sales and maintenance, and has become one of the major pillar industries in Heshan City.

Heshan, as the key town of the national printing industry, is full of confidence.

Data show that at present, there are 209 printing enterprises in Heshan City, and the total industrial output value of the printing industry in 2021 is 9.18 billion yuan, an increase of 19.38% compared with 2019; Sales revenue was 8.82 billion yuan, up 9.7% from 2019. In the past three years, although affected by the epidemic and the external environment, the total assets of Heshan Printing enterprises in 2021 fell by 3.68%, but profits grew rapidly, and the total profits of enterprises in 2021 increased by nearly 60% compared with that of 2019.

In the first half of 2022, the total export value of Heshan printing industry ranked third in the province, second only to Shenzhen and Dongguan, and ranked first in the county-level city in the country.

Today, after years of development, Heshan printing has formed a "two axes and two centers" industrial layout. Among them, 56 printing enterprises distributed in Taoyuan, Gonghe, Jishan and Hecheng along the G325 National Highway are horizontal axis, and 94 printing enterprises distributed in Shaping and Yayao along the Jiangsha Industrial Corridor are vertical axis. The "Two centers" are the leading industrial development centers represented by Yatushi Printing Co., Ltd. and Hongxing Printing (Heshan) Co., LTD.

"From the printing city to the printing city, the rapid growth of the total industrial output value is a microcosm of the high-quality development of Heshan printing industry, from here it can be seen that Heshan deepened the development of 'China's printing industry base' confidence and confidence." Zhang Zhen said.

As the traditional pillar industry of Heshan, the printing industry has made an indelible contribution to the local economy of Heshan. In 2021, the number of printing enterprises in Heshan City accounted for 15.8% of Jiangmen City, the total industrial output value accounted for 40.5% of the total output value of Jiangmen City printing enterprises, and the number of employees in the printing industry exceeded 20,700 people, accounting for about 50% of the number of employees in Jiangmen City printing enterprises.

The trend --

Printing industry to green development

In recent years, the development of printing industry in Heshan City has shown obvious industrial agglomeration effect, continuous improvement of industrial technology level, and outstanding green development results.

In terms of industrial agglomeration development, the contribution rate of leading enterprises to the industry is obvious, and in 2021, there are 12 printing enterprises with an output value of more than 100 million yuan in Heshan, and the total output value accounts for 81.5% of the total output value of the industry in Heshan. Among them, Heshan Yatushi and Hongxing Printing were selected as the top 100 printing and packaging enterprises in China in 2021; In 2021, the output value of Yatushi is 2.58 billion yuan, accounting for 28.1% of the total industrial output value of Heshan printing industry; In 2021, the industrial output value of Hongxing Printing (Heshan) Co., Ltd. reached 600 million yuan, and it is one of the large modern printing and packaging enterprises in Guangdong Province.

Zhang Zhen said that Heshan printing industry above the scale of enterprises leading the development, small and medium-sized enterprises quickly keep up, the new impetus for industrial development continues to expand, forming a "head geese lead, flock geese fly" development pattern.

The level of industrial technology has been continuously improved. At present, Heshan a variety of printing technology is complete, there are lithography offset printing, intaglio flexible packaging printing, letterpress printing, digital printing, as well as metal can printing, logo printing and other special printing. At the same time, Heshan printing industry relies on manufacturing clusters such as paper making, equipment manufacturing, sanitary ware, oil and oil chemicals, as well as mature industrial ecosystems such as home appliances, hardware, electronics, umbrella making, footwear, lighting, food, clothing, medical and health, forming a relatively complete printing industry chain with organic connection between upstream and downstream and integration and interaction with related industries.

"The improvement of industrial technology is inseparable from the research and development and investment of the majority of enterprises in printing technology." Heshan Yatu Shi printing Co., LTD. Chairman Feng Guangyuan said.

According to statistics, between 2018 and 2021, Heshan printing enterprises have invested a total of 638 million yuan in technology research and development and technological transformation, and actively introduced the world's advanced six - and seven-color printing presses and CTP digital plate making systems. Printing industry related enterprises a total of 243 authorized patents, including 14 invention patents, Debor paper bags, Tenda printing and other 13 enterprises were identified as national high-tech enterprises, Yatushi, Seiko plate was identified as the provincial engineering technology research center, backbone enterprises lead or participate in international, national, industry standards more than 20, the overall level of industrial development continues to improve.

It is particularly worth mentioning that in recent years, with the concept of green development deeply rooted in the hearts of the people, Heshan printing enterprises based on the principle of "green development, ecological protection", breakthrough in the key links of environmental protection difficulties, green development has achieved good results.

For example, in recent years, Heshan Yatushi has upgraded and transformed by building a "dream factory", and Yatushi's automation level and intelligent manufacturing technology are in an absolute leading position in the printing industry.

"After five years of research and exploration, Yatos has now found a way to upgrade and transform the 'dream factory' that is in line with its own characteristics, that is, from automation to lean production, combined with 'agile manufacturing', and finally build a smart factory." Feng Guangyuan said.

In recent years, Heshan Yatushi won the honor of National Green Factory and the first batch of clean production enterprises in Guangdong Province; Two printing enterprises, Yatushi and Hongxing, have passed the national green printing certification (only 3 in Jiangmen); 78 printing enterprises in Heshan city have passed the clean production audit, 6 enterprises have built provincial green factories, and 24 enterprises have passed the FSC forest certification.

The goal --

Build ten billion printing industry cluster

In Feng Guangyuan's view, Heshan printing industry can achieve growth and development because of the advantages of strong government support and rich resources in overseas Chinese.

The development of Heshan printing industry is inseparable from the great attention and strong support of the local Party committee and government. All along, the Heshan City Committee and the municipal government have always adhered to the "manufacturing industry" and spared no effort to support the development of the printing industry.

The White Paper on the high-quality Development of Jiangmen Printing Industry and other relevant plans, policies and reports clearly put forward that it is necessary to promote the Heshan printing industry to enter the ranks of tens of billions of output value industrial clusters as soon as possible. It is clearly proposed in the 14th Five-Year Plan for the National Economic and Social Development of Heshan City and the Outline of the 2035 Vision Goals to deepen the role of China's printing industry base, and promote the production of printing cultural products, personnel training, and technological transformation and upgrading in Heshan City. In order to accelerate the development of the printing industry, Heshan City has successively issued a number of precise support policies, including "Several measures for the development of three major industries in Heshan City, such as equipment manufacturing, electronic information and new material industry", "Incentive Measures for major industrial projects in Heshan City", "Several policies for deepening China-Eu cooperation in Heshan City".

As a famous hometown of overseas Chinese, Heshan has attracted many foreign-funded printing enterprises to settle in Heshan in recent years. According to statistics, there are 14 foreign-funded printing enterprises in Heshan City, accounting for 6.7% of the total and 57.2% of the total output value of the industry. In addition, Heshan printing industry is mainly export, the overall export proportion of products is about 75%, and the export proportion of some leading enterprises is more than 95%. In 2021, the total export value of Heshan printing industry ranked first in the country's county-level cities.

From the perspective of location advantages, Heshan City is located in the core central region of the Guangdong-Hong Kong-Macao Greater Bay Area and integrates into the 1.5 hour economic circle of the core cities of the Guangdong-Hong Kong-Macao Greater Bay Area. In recent years, printing enterprises in Heshan increased capital and expanded factories significantly. If the headquarters is in Hong Kong Hongxing Group, part of the Shenzhen business will be transferred to Heshan.

In terms of industrial technical heritage, Heshan Printing company has a relatively complete printing technology, a variety of technologies such as lithography offset printing and a variety of special printing.

According to Feng Guangyuan, Heshan Yatushi will take innovation as the core of enterprise development, and invest tens of millions of yuan every year to promote industrial research and development, design, processing and manufacturing. Today, the company has applied for more than 60 major patents at home and abroad, led and participated in the formulation of relevant international standards, won more than 30 international and domestic management system certification, more than 200 international product awards.

The strategy --

Establish the "164th" development approach

At present, the world is undergoing major changes unseen in a century, and the development of traditional industries such as printing is facing many challenges. The existing competition has intensified, the market demand has shrunk sharply, and the printing market has been strongly impacted. There are enterprises in Heshan printing industry, mainly small and medium-sized enterprises, small scale, poor anti-risk ability; Lack of high-quality printing skills; The bottleneck of enterprise innovation and research and development is insufficient.

Zhang Zhen said that challenges and opportunities coexist, and Heshan will accelerate the transformation and upgrading of the printing industry in accordance with the development ideas of "building a brand, implementing six major strategies and doing a good job of four guarantees", and strive to realize the green, digital, intelligent and integrated development of Heshan printing.

Among them, to create "a brand" is to create "China children's book printing City" industrial brand. It is understood that Heshan Yatushi is a world-renowned creative and innovative children's book printing enterprise, which is the most prominent business card "printed in Heshan". In 2021, the printed output of Yatus children's books is nearly 230 million copies, and the total output value of children's books industry reaches 1.5 billion yuan. In 2020, China Printing Technology Association set up the "China Children's Book Printing Innovation Research Center" in Heshan Yatushi, and Heshan Yatushi became the initiator of China Children's picture Book Industry Alliance.

"We should give full play to the advantages of Heshan Yatushi children's book printing industry, take Yatushi's creation of 'China Children's book Printing Innovation Research Center' as an opportunity, and cooperate with China Children's picture book Industry Alliance to increase the development of children's puzzle books, pop-up books and other varieties, optimize the industrial layout, and enhance the ability of industrial agglomeration." Zhang Zhen said. At the same time, Heshan will accelerate the planning of the whole industrial chain supporting children's books, give full play to the "chain master" driving effect of Yatushi, Hongxing, Jinglian and other leading children's book printing enterprises, lead the children's book printing industry to optimize the functional division of the whole chain, accelerate the construction of industrial system, and cultivate the development of Heshan children's book industry.

In addition, Heshan printing industry plans to implement "six strategies" : first, the implementation of overall development strategy, scientific planning of industrial development; The second is to implement the digital empowerment strategy to promote the quality and efficiency of the industry; Third, implement the innovation development strategy to upgrade the level of industrial development; The fourth is to implement the agglomeration development strategy to create more than 10 billion level industries; Fifth, adhere to the strategy of integrated development and build a coordinated development ecosystem; Sixth, implement the green development strategy and promote the supply of ecological products.

"Heshan will also do a good job in the 'four guarantees', one is to strengthen organizational security, the second is to innovate financing methods, the third is to consolidate the talent base, the fourth is to strengthen policy support, etc., to promote Heshan from a printing city to a printing city." Zhang Zhen said.

Development proposal

Review expert group: Strengthen top-level design to optimize industrial layout

The China Light Industry Federation review expert Group put forward opinions and suggestions on the development of "China printing Industry Base" in Heshan City.

The expert organization pointed out that it is necessary to continue to support the development of the printing industry, formulate and effectively implement the special plan for the development of the printing industry, optimize the industrial layout, enhance the supporting capacity of the industrial chain, do a good job of extending the chain and strengthening the chain, and promote the high-quality development of the printing industry.

Further increase investment in research and development, strengthen industry-university-research cooperation, and suggest that the government set up special funds to support industrial automation, digital, intelligent, green and low-carbon transformation and upgrading, encourage enterprises to improve their independent innovation capabilities, and enhance the level of industrial development.

Strengthen the research and analysis of domestic and foreign market demand, promote the cross-border integration of printing industry with cultural creativity, multimedia, etc., actively undertake or participate in industry activities, increase publicity efforts, constantly expand domestic and foreign markets, and improve the visibility and influence of the printing industry.

Improve the construction of public service platforms such as technological innovation, creative design, testing and certification, strengthen the construction of talent teams, vigorously train professional skills, technology and management talents, and do a good job in the vocational ability training and identification of printing talents, so as to provide the basic guarantee for the sustainable development of the printing industry.

Corporate voice

Feng Guangyuan, chairman of Heshan Yatushi Printing Co., LTD. : I hope the government will support the transformation of enterprises to intelligent manufacturing

In the view of Feng Guangyuan, the printing industry is the traditional pillar industry of Heshan, which has formed the advantages of cluster development, but the industrial chain of Heshan printing industry is not perfect, there are many homogenized enterprises, and the collaborative development between the upper, middle and lower reaches of the enterprises is still weak and the interaction is small.

"It is hoped that the government can further strengthen the investment promotion layout of the whole industrial chain of the printing industry in Heshan City, strengthen the complementary chain and the chain, gradually build a complete printing industry chain park, government functional departments and industry associations take the lead, create exchange opportunities, guide and strengthen the communication and interaction of upstream and downstream enterprises, and further strengthen the cluster high-quality development of the printing pillar industry in Heshan City." Feng Guangyuan said.

Feng Guangyuan suggested that the government should strongly support the transformation and upgrading of printing enterprises to intelligent manufacturing, and give additional special financial support to enterprises that implement the transformation of digital, automated and intelligent production methods. To support green development, increase the publicity of "green printing", and increase support for green manufacturing enterprises, we can consider cultivating and selecting major projects for the green development of Jiangmen printing industry, play a leading role in the project, and promote the green development of the industry.