Printing industry development prospects trend analysis

As an important part of China's press and publication industry, printing industry has the dual attributes of cultural industry and manufacturing industry, and is an important industrial support for China's national economy. Over the past 70 years, China's printing industry has always developed rapidly with the growth of new China, the number of enterprises has increased from more than 1,000 at the beginning of liberation to nearly 98,000, an increase of more than 90 times, and the variety of printed publications has increased from less than 10,000 to about 500,000, an increase of more than 50 times. After 70 years of hard work, China has established a complete management system and complete industrial categories of printing processing and manufacturing industry chain system, and has developed into the world's second largest printing country.

2020 printing industry status and development prospects trend analysis

At present, the level of equipment in China's printing industry is uneven, and it has obviously formed a polarization: that is, there are a variety of high-speed, high-grade, imported printing presses in the world's leading, and there are a variety of low-technology and low-quality printing equipment.

In particular, most small and medium-sized printing enterprises, due to the lack of funds, mostly use low-grade printing equipment. Many printing companies buy second-hand imported printing equipment, many small-scale enterprises use old printing presses, post-press process production equipment is relatively backward, and some printing equipment has been nearly aging. Compared with these small and medium-sized enterprises, the equipment of some large printing enterprises is more advanced, its equipment is fully functional, high degree of automation, stable performance, and can print a variety of high-grade printing products. This weak and strong status quo shows that the overall strength of China's printing industry is insufficient.

What is the development status and trend of the printing industry in 2020? In this digital era, as we all know, if traditional printing companies want to develop and change, they must embark on the road of printing e-commerce, contact the Internet, and embrace the Internet +. At present, the development of China's printing e-commerce market, there are a large number of e-commerce platforms, with a large number of domestic consumables, equipment providers and the emergence of other major e-commerce platforms, undoubtedly has seen the printing industry a new wave of development is step by step, the market will also show a prosperity.

In China's printing industry, the printing industry, known as the urban industry, has become one of the most growing industries in recent years, and has continuously grown at a rate of 10%-12%. From the perspective of layout, printing enterprises are relatively scattered, which is not conducive to the daily supervision of the printing industry. From the perspective of enterprise scale, the scale of printing enterprises in developed areas such as coastal areas is large, while the scale of printing enterprises in inland areas is relatively small. From the perspective of business structure, only a few enterprises have sufficient supply, while most enterprises have tight supply. It is precisely because there are more small printing enterprises, low grade, repetitive construction and other phenomena, many enterprises do not have their own characteristics, and the proportion of high-tech use in these printing enterprises is still very low. Printing has the functions and functions of improving the added value of commodities, improving the grade of products, and enhancing consumption. However, compared with developed countries, the total output value of China's printing industry is still very low. There are figures to prove: at present, the total output value of China's printing industry only accounts for about 4% of the total output value of the world's printing industry, and only 2.5% of the national GDP. The labor efficiency of China's printing industry is also low, even less than one tenth of developed countries. Admittedly, low labor efficiency is determined by a variety of factors, on the one hand depends on the technological innovation and transformation of enterprises, on the other hand depends on the overall improvement of the quality of employees.

With the development of digital technology and network technology, the traditional printing industry has been dealt a huge blow, which has completely changed the development track of the printing industry, and also changed the operation mode from design to production within the printing enterprises. Printing enterprises have begun to try to transform in order to better participate in the competition of non-printing fields and network media. More and more media forms are competing with traditional print advertising, and the number of advertisements in newspapers, magazines, and periodicals is being ruthlessly eroded by online advertising and other types of communication. In the future, the demand of the printing industry is constantly changing, the industry production will gradually realize the digital workflow, and the main development direction of digital printing will be adjusted to the development of large groups and multinational enterprises, so that the production efficiency and cost are more and more competitive; Faced with the increasingly serious modern environmental pollution, green printing has become the main development direction of China's printing industry; It is the development direction of enterprises to use the Internet to serve the operation of printing enterprises. The printing industry, which has long been market positioned by the processing industry, has reached the moment when it must be transformed, upgraded and repositioned, must dock with the modern service industry and the cultural industry, must extend the industrial chain through cross-industry development, and actively seek market demand and tap the potential demand of the market for greater development opportunities.