Promote high-quality development and build a powerful printing country

Provide impetus for high-quality development

After the printing industry "14th Five-Year Plan" is issued, the implementation of brand strategy, major project strategy, advanced industrial cluster strategy, integrated development strategy, going out strategy, talent development strategy of the six strategies, both become the focus of the development of the printing industry in the next few years, but also become the "four modernizations" development of printing enterprises, innovation and upgrading to promote the high-quality development of the industry landing direction and lasting driving force.

Promote the brand strategy, that is, strive to create a number of well-known product brands and enterprise brands with independent intellectual property rights and core competitiveness, market appeal, and effectively play the leading radiation role of national printing demonstration enterprises. In recent years, Beijing Xinhua Printing Co., LTD., which is the same age as the Republic of China, has undertaken the task of printing part of the documents of major Party and state conferences and the first batch of major theme publications, reflecting the responsibility of the "national team". LAN Benli said that for the "14th Five-Year Plan", China's printing industry will continue to work hard in excellent quality, win the market and strong brands. Beijing Xinhua Printing will not forget the original intention, gather strength, focus on high-quality development requirements, and achieve a high level of guarantee for the core functions of the capital in the service of the overall situation of the Party and the country.

The major project strategy is guided by the construction of basic, strategic, pioneering and driving projects, and strives to achieve several leapfrog results in key areas. Hou Weijia, general manager of Liaoning Xinhua Printing Co., Ltd. introduced that Liaoning Xinhua will adhere to the theme of promoting high-quality development, to be selected as the National Press and Publication Administration printing industry green development key projects and other major projects as a starting point, constantly improve the level of printing science and technology, and accelerate a strong innovation and development path of innovation, talent, enterprise and industry.

Advanced industrial clusters, strengthen strategic layout and overall planning, and promote the rational allocation of various factor resources. "We are actively building a national (Yangtze River Delta) publishing and digital intelligent manufacturing demonstration park, and strive to become an important engine for the digital transformation and high-quality development of the publishing and printing industry." Shen Jianyi, general manager of Shanghai Printing (Group) Co., LTD., said that Shanghai Printing Group will cultivate digital intelligence as the core, integrate the advantages of publishing and printing industry chain, open up the publishing, printing and distribution industry chain through digital technology, and constantly improve the full printing service ability.

From the production capacity layout across Beijing and Shanghai, to the collaborative network manufacturing of eight bases in Beijing, Tianjin, Hebei and Shanghai, Beijing Shengtong Printing Co., LTD. 's education, publishing and cultural integrated service ecosystem has taken shape. Li Yanqiu introduced that during the "14th Five-Year Plan" period, Beijing Shengtong will complete its own "four soft and one hard" strength construction, that is, lean production, intelligent manufacturing, talent echelon, cultural construction, and capacity expansion and reconstruction work, and promote the enterprise to high-quality development with "five sustained".

"The management of printing enterprises is bound to become more intelligent and Internet-based, and on-demand printing and supply chain integration will become the direction that needs to be broken through." Shengtong will be more firm in its belief, actively promote intelligent manufacturing and digital production, adhere to the unity of social and economic benefits, uphold the spirit of dedication and persistence, focus on cultural publishing, and lay out the future of education." Li Yanqiu said.

Yunnan Publishing and Printing Group Co., Ltd. also focuses on key projects and the construction of industrial clusters. Ma Tao, chairman of Yunnan Publishing and Printing Group, said that the group will build a printing and packaging industry cluster in Yunnan, build an intelligent printing platform for Yunnan publishing, and at the same time guarantee the printing of major tasks and key products at a high level, accelerate the digital transformation and upgrading of printing green, further meet the growing spiritual and cultural needs of the people, and promote the green and healthy development of printing service consumption.

Integrated development, going out, and talent development are also important strategic tasks during the "14th Five-Year Plan" period of the printing industry. Qi Yuansheng believes that it is necessary to consider printing higher education, skilled personnel and the integration of production and education from the perspective of integrated development of production, university and research. Liu Linlin suggested that printing colleges and universities should strengthen the reform of education mode and cultivate a group of outstanding talents who can adapt to the needs of future industries, have solid basic knowledge and have a sense of innovation.