2022-2026 personal care products industry status survey and development prospects

Personal care appliances or supplies, mainly embodied in personal body and skin care.

Including washing and care products, skin care products, makeup products, makeup tools, modifying tools, instruments, etc. Personal care equipment or supplies, mainly reflected in the personal body and skin care, refers to the use of rubbing, spraying or other similar methods, scattered on any part of the human body surface (skin, hair, nails, lips) to achieve cleaning, elimination of undesirable odor, skin care, beauty and modification purposes of various auxiliary tools and supplies.

Compared with developed countries, China's per capita personal care consumption has a large growth space, and makeup consumers are young and low-line. China's per capita consumption of makeup products is about 39 yuan, Japan, South Korea, the United States is 421 yuan, 321 yuan and 390 yuan. Chinese makeup consumers are young and low-line. Euromonitor data show that compared with European and American markets, the penetration rate of China's makeup market, especially in cities below the second and third tier, still has room for improvement.

Skin care products account for most of the consumption in the personal care market, and the makeup market has great potential. Driven by the epidemic, the rise of "mask makeup" has driven the sales of eye beauty products, and the problem of "mask face" has made anti-acne and anti-allergy skin repair facial essence widely welcomed. The proportion of skin care products consumption in personal care consumption increased from 50.6% to 52.4%, the growth rate increased from 6.6% to 13.3% and is expected to reach 14.7% in 2023. Makeup consumption accounted for 12% of personal care consumption, and the growth rate increased from 11.4% to 25.3%.

Skin care Products:

Skin care products include facial cleanser, lotion and facial mask that we often use. The role of these things is to add a layer of protection to our skin, so that it is no longer sensitive, etc., not only skin care products on the face, but also body lotion, hand cream and shower gel, etc., which are used in the body is also a class of personal skin care products.

Beauty Products:

Beauty products believe that everyone is still more familiar, mainly including eyeshadow, blush, lipstick and foundation and other cosmetic products, these products are now in our life is relatively can not be missing, many people will make up when going out or participating in activities to make themselves look more delicate.

Beauty Tools:

Beauty tools generally appear together with beauty products, and there are many types and uses of beauty tools, but their role is the same. Basically, it is used to evenly apply beauty products to the face.

According to the "2022-2026 Research Report on the status quo and development prospects of the Personal care products industry" released by Hangzhou Zhongjing Zhisheng Market Research Co., LTD., the end of the 18th century and the beginning of the 19th century, the British Royal Family personal products Institute was established, and was designated as a specialized institution for the development of clothing and daily necessities for royal family members.

In 1838, in order to celebrate the coronation of Queen Victoria, the British Royal Personal Products Institute developed the first natural hand-produced Berylan products, as a celebration gift to ambassadors and royal family members from all over the world.

In 1851, it successively developed skin care products, body wash, perfume and other personal care products.

In 1884, the product categories were further enriched and the YOUR-LIFE brand was officially launched.

In 1919, after the First World War, with the end of the Victorian era, YOUR-LIFE was no longer limited to the British royal family, and began to be sold to North America, Australia and sought after by the upper society.

China's personal care products industry started around 1985, but has developed rapidly. According to statistics, the market size of China's personal care products industry has expanded year by year, but with the slowdown of China's economic growth, the growth rate of personal care products industry has also declined, but still maintained a year-on-year growth rate of 11.9%. According to the domestic economic development situation, it is estimated that the growth rate of personal care products industry will further decline to about 10% in the future.

Although the development of personal care products in China started late, but with the economic development and the continuous improvement of people's living standards and consumption power, the market has a huge demand for personal care products. It is expected that the market scale of China's personal care products industry will exceed one trillion yuan in the future, of which skin care products sales will still be the most important part.