Evonik launches new personal care and home care product concepts at PCHi 2019

At that time, the Care Chemicals business line established by the integration of Win Innovation will also showcase its cutting-edge technology in the field of personal care and home care. These scientific and technological achievements are highly matched and complement each other with the current rapid development and strong demand of the Chinese market.

The new Care Chemicals business line debuts in the Chinese market

Customers will benefit from greater innovation, streamlined processes and closer partnerships

A comprehensive display of Evonik's latest care concepts and products

At the China International Cosmetics, Personal and Home Care Raw Materials Exhibition (PCHi 2019), which will be held in Guangzhou from February 26 to 28, 2019, Evonik Industries will unveil new care concepts and products. At that time, the Care Chemicals business line established by the integration of Win Innovation will also showcase its cutting-edge technology in the field of personal care and home care. These scientific and technological achievements are highly matched and complement each other with the current rapid development and strong demand of the Chinese market.

Dr. Tammo Boinowitz, Global Head of Evonik's Care Chemicals Business line, said: "Evonik understands that good products must be perfectly aligned with people's aspirations for healthy, sustainable living. Based on this, we have launched corresponding products to make the skin glow, hair plump and silky at the same time, the inner health. These products provide highly effective solutions for formulators and enhance the competitiveness of manufacturers' product designs by focusing on health and sustainability."

The perfect innovation of technological innovation and sustainable development

RHEANCE® One, Evonik's innovation in natural cleaning products, is the world's first sugar and lipid product and defines a new natural cleaning raw material. The product has excellent cleaning properties, excellent solubilization, and gives a pleasant rich foam; Its wide range of applications, especially suitable for the main gentle and safe and efficient personal care cleaning products. After the official launch in 2018, the product successively won the gold award of "Best Functional Raw material" at the same annual Global Cosmetic Raw Material Exhibition and Asian Cosmetic Raw Material Exhibition.

NeoPlanta® Withania is a nightshade root extract derived from the Himalayas. It combines traditional medical extracts and plant biological high-tech preparation methods, and is the first product of Evonik's leading biological plant extraction technology platform. This highly active extract of Ayurvedic grass enhances the skin's resilience and gives it a healthy appearance.

Hair care trend new darling: "hair care skin care"

In order to better meet these new trends, Evonik will launch a series of new products and market trend concept formula solutions packages during the exhibition.

"Micellar Hair Care Series" extends Evonik's leading micellar technology from the field of facial cleansing to the field of hair and scalp care. From purifying micelle shampoo to fresh hair micelle spray, we provide our customers with hair care solutions.

"New Texture for Hair Care" brings five innovative formulas that allow consumers to gain more novel experiences in their daily hair care.

Hairflux®, bionic Hair and scalp Care ingredient, is a new ceramide mixture that is identical to the body's own skin structure to help regenerate damaged hair and soothe irritated scalps.

Make washing more comfortable, make life better

Laundry detergent and softener "shake hands and make one" : The latest REWO® SOFT LD quaternary ammonium salt from Evonik is professionally formulated with unique technology and is perfectly compatible with anion systems to avoid the failure of cationic surfactant adsorption reactions in laundry detergent.

More flexibility with less use: Laundry detergent with Evonik REWO® SOFT LD has excellent performance and is suitable for different fabrics such as natural and synthetic fibers. After its treatment, the clothes are smooth and smooth, the touch is fluffy and soft, and the color is bright and beautiful, which is full of praise.

"We recognise the growing demand from Asian consumers for high-performance, customised personal care and home care products." "As the world's leading supplier in these two areas, we continue to innovate and actively develop solutions to help manufacturers respond to new consumer demands, create sustainable and innovative products, and bring a full sense of well-being to end consumers," said Yufang Wu, Asia Pacific Head of Evonik's Care Chemicals business line.

Visit Evonik's booth at 4C66 in Hall 4 to exchange samples, innovative products and new concepts.

About Evonik

Evonik is an innovative industrial group from Germany, and our core business, specialty chemicals, is a world leader. The core strategy of Evonik is to increase business profitability and maintain the continuous growth of corporate value. Evonik's growth is due to its innovative strength and integrated technology platform. Evonik operates in more than 100 countries and employs more than 36,000 people. In fiscal 2017, Evonik generated sales of approximately 14.4 billion euros and operating profit (adjusted EBITDA) of 2.36 billion euros.