2022: The pattern of China's auto industry is expected to reshape

At present, in the critical period of transformation under the background of "dual carbon", China's automobile industry is accelerating the transformation from traditional industry to digital and intelligent, and the overall industrial pattern is expected to be reshaped in 2022.

According to the statistics of the China Association of Automobile Manufacturers, by the end of 2021, China's car ownership exceeded the 300 million mark, and it is expected that the "14th Five-Year Plan" period will continue to maintain an average annual growth rate of 4%.

At present, in the critical period of transformation under the background of "dual carbon", China's automobile industry is accelerating the transformation from traditional industry to digital and intelligent, and the overall industrial pattern is expected to be reshaped in 2022.

The development of digital intelligence has accelerated

At this stage, China's passenger car market has entered the overall negative growth and stock market competition situation, while new energy vehicles maintain positive and stable growth, the penetration rate continues to increase, in this context, efficient completion of digital intelligent transformation and upgrading is a powerful measure to meet the stock market transformation.

In addition, with the emergence of the concept of consumption upgrading, a new vehicle ecology needs to be built urgently to adapt to the transformation of consumers from longing to own a car to having a full chain of travel ecological service experience, and the automotive industry can only carry out a full-dimensional bottom construction through the transformation of digital intelligence, as Yan Jianlai, deputy secretary-general of the China Automotive Engineering Society, said in the "2021 Automotive digital Intelligence Future Development Conference" : "As the largest and most complex product in the field of people's livelihood, the attributes of the automobile industry and products have evolved into the 'carrier and traction' of technological change and technological integration, and the automobile will surely become the testing ground for the future development of technological integration."

Therefore, insiders believe that the new development trend of the automobile industry must grasp the three stages, which are characterized by "digitalization", "digitalization" and "digitalization". That is, through the accumulation of digitalization and digitalization, the final digitalization application is formed, the data is closely related to the business scenario through the digitalization application, and the in-depth insight is achieved through the analysis of the data. On this basis, we can make more scientific decisions.

Taking FAW Red Flag brand as an example, by accelerating the construction of digital intelligent user operation business, New Red Flag has established the Red Flag "digital intelligent vision" with video platform as the carrier, Red Flag Zhilink with App as the platform, Red Flag micro store with mini program as the platform and other systems. With the support of digital intelligent efficient operation brought by the new system, it has gradually improved its brand ecology as the core. Ecological layout covering entertainment, travel, culture, services and other dimensions.

Chen Xu, general manager of China FAW Red Flag Sales Co., LTD., said that Red Flag will deeply integrate digital intelligence technology with brand development, and then create service surprise moments, strive to provide users with the ultimate service, and ultimately bring customers a wonderful new experience of green travel.

Smart manufacturing is progressing in an orderly manner

As another important application of the development of digital intelligence, the intelligent manufacturing industry will play a crucial role in reshaping the new pattern of China's automotive industry.

First of all, through the innovation drive to strengthen the independent supply capacity of intelligent manufacturing core equipment, China's automotive industry has continuously improved the intelligent manufacturing standard system, and gradually consolidated the basic support capacity such as industrial software.

In recent years, China's automotive industry has made positive progress in promoting intelligent manufacturing. For example, the Ministry of Industry and Information Technology has launched a special campaign of intelligent manufacturing pilot demonstration. In the four years since the implementation of the special action, the pilot demonstration project covers the traditional and new energy passenger cars, commercial vehicles, intelligent connected vehicles and other vehicles, as well as the engine, transmission, chassis system, power battery and other key parts, and the results are remarkable, and the demonstration drive and integrated application radiation amplification is very prominent.

Secondly, from the development of "industry 1.0- machinery manufacturing" to the new stage of "Industry 4.0- networked production", marking that China's automobile manufacturing industry will move from traditional manufacturing to large-scale personalized customization, from centralized control to decentralized enhanced control, and some new automobile factories with intelligent manufacturing capabilities will achieve networked and distributed production.