Continue to polish the national brand signboard!

The goal --

Build ten billion printing industry cluster

In Feng Guangyuan's view, Heshan printing industry can achieve growth and development because of the advantages of strong government support and rich resources in overseas Chinese.

The development of Heshan printing industry is inseparable from the great attention and strong support of the local Party committee and government. All along, the Heshan City Committee and the municipal government have always adhered to the "manufacturing industry" and spared no effort to support the development of the printing industry.

The White Paper on the high-quality Development of Jiangmen Printing Industry and other relevant plans, policies and reports clearly put forward that it is necessary to promote the Heshan printing industry to enter the ranks of tens of billions of output value industrial clusters as soon as possible. It is clearly proposed in the 14th Five-Year Plan for the National Economic and Social Development of Heshan City and the Outline of the 2035 Vision Goals to deepen the role of China's printing industry base, and promote the production of printing cultural products, personnel training, and technological transformation and upgrading in Heshan City. In order to accelerate the development of the printing industry, Heshan City has successively issued a number of precise support policies, including "Several measures for the development of three major industries in Heshan City, such as equipment manufacturing, electronic information and new material industry", "Incentive Measures for major industrial projects in Heshan City", "Several policies for deepening China-Eu cooperation in Heshan City".

As a famous hometown of overseas Chinese, Heshan has attracted many foreign-funded printing enterprises to settle in Heshan in recent years. According to statistics, there are 14 foreign-funded printing enterprises in Heshan City, accounting for 6.7% of the total and 57.2% of the total output value of the industry. In addition, Heshan printing industry is mainly export, the overall export proportion of products is about 75%, and the export proportion of some leading enterprises is more than 95%. In 2021, the total export value of Heshan printing industry ranked first in the country's county-level cities.

From the perspective of location advantages, Heshan City is located in the core central region of the Guangdong-Hong Kong-Macao Greater Bay Area and integrates into the 1.5 hour economic circle of the core cities of the Guangdong-Hong Kong-Macao Greater Bay Area. In recent years, printing enterprises in Heshan increased capital and expanded factories significantly. If the headquarters is in Hong Kong Hongxing Group, part of the Shenzhen business will be transferred to Heshan.

In terms of industrial technical heritage, Heshan Printing company has a relatively complete printing technology, a variety of technologies such as lithography offset printing and a variety of special printing.

According to Feng Guangyuan, Heshan Yatushi will take innovation as the core of enterprise development, and invest tens of millions of yuan every year to promote industrial research and development, design, processing and manufacturing. Today, the company has applied for more than 60 major patents at home and abroad, led and participated in the formulation of relevant international standards, won more than 30 international and domestic management system certification, more than 200 international product awards.

The strategy --

Establish the "164th" development approach

At present, the world is undergoing major changes unseen in a century, and the development of traditional industries such as printing is facing many challenges. The existing competition has intensified, the market demand has shrunk sharply, and the printing market has been strongly impacted. There are enterprises in Heshan printing industry, mainly small and medium-sized enterprises, small scale, poor anti-risk ability; Lack of high-quality printing skills; The bottleneck of enterprise innovation and research and development is insufficient.

Zhang Zhen said that challenges and opportunities coexist, and Heshan will accelerate the transformation and upgrading of the printing industry in accordance with the development ideas of "building a brand, implementing six major strategies and doing a good job of four guarantees", and strive to realize the green, digital, intelligent and integrated development of Heshan printing.

Among them, to create "a brand" is to create "China children's book printing City" industrial brand. It is understood that Heshan Yatushi is a world-renowned creative and innovative children's book printing enterprise, which is the most prominent business card "printed in Heshan". In 2021, the printed output of Yatus children's books is nearly 230 million copies, and the total output value of children's books industry reaches 1.5 billion yuan. In 2020, China Printing Technology Association set up the "China Children's Book Printing Innovation Research Center" in Heshan Yatushi, and Heshan Yatushi became the initiator of China Children's picture Book Industry Alliance.