Analysis of promoting and hindering factors in mining machinery industry

3, complete production line customized ability barrier

For downstream customers, compared with the production line composed of the complete machine equipment assembled by a number of manufacturers, the complete equipment production line directly provided by mining machinery manufacturers has a more specialized process plan and equipment configuration plan. Complete production lines require the design of a complete set of equipment, so that it can achieve optimal results in environmental protection, safety, energy consumption, cost and output, and bring maximum economic benefits to customers. New entrants often lack the understanding and experience of the downstream industry, and do not have the customization ability of complete production lines, and can not compete directly with enterprises with many years of customization experience. Therefore, there are obvious barriers to the customization of complete production lines in the mining machinery industry.

4. Talent barrier

The talent barrier of mining machinery industry is mainly reflected in the higher requirements for the professional ability and composite background of production personnel, technical research and development personnel, sales personnel and management personnel. Because the production of crushing and screening equipment has the characteristics of refinement, first of all, enterprises are required to have rich machining experience of skilled technicians competent for complex production and processing processes, enterprises need to spend a long time and cost to train production personnel. Secondly, due to the high requirements for end-product customization and diverse product varieties, upstream manufacturers can only stand out in the industry with mature supporting research and development capabilities and rapid design response capabilities, so the innovation ability and professionalism of technical personnel have become one of the core competitiveness of enterprises. At the same time, the sales personnel of the enterprise need to have a deep understanding of the principle and production characteristics of mining machinery and equipment, accurately analyze and seize customer needs, and help customers choose the matching product portfolio and specifications and models, so the formation and training of composite sales talent team has become the top priority of talent management of companies in the industry. Finally, the production, research and development and sales of mining machinery enterprises involve the cooperation and management of various types of work, and it is necessary for enterprises to reserve experienced managers for operation and management. Therefore, there are obvious talent barriers in the mining machinery industry.

5. Financial barriers

Mining machinery industry is a capital-intensive industry. Mining machinery manufacturing enterprises need to invest a lot of money in the early stage to buy CNC machining centers, CNC boring and milling machines and other production equipment with a higher unit price and advanced research and development equipment, while the need to buy or lease a large area of land for daily production and operation. If the new entrants cannot maintain the huge capital investment in the early stage, it is difficult to survive and form competitiveness.

In addition, scale is one of the important characteristics of the heavy machinery industry and a key factor in the sustainable development of enterprises in the industry. In the production of sand aggregate and ore, different types of mining machinery are often needed to meet different functional requirements in the production process. If the economy of scale cannot be achieved, it can not meet the diversified needs of customers, and the enterprise lacks sufficient cash flow to expand the production scale, and the development of the enterprise will fall into a vicious circle. Therefore, capital investment and scale effect constitute an important barrier to enter the industry.