China's two-round electric vehicle industry competition pattern and market share

Two rounds of electric vehicle industry overall pattern

From the perspective of sales of two-wheeled electric vehicles in China in 2022, electric bicycles are the largest market segment of two-wheeled electric vehicles in China. According to preliminary statistics of the China Bicycle Association, electric bicycle sales in China in 2022 will be about 50 million, accounting for about 88% of the two-wheeled electric vehicle market. It is followed by electric motorcycles, with sales of about 4.42 million units in 2022, accounting for 8% of the market.

Two rounds of electric vehicle industry listed enterprises competition pattern

From the perspective of registration time, the registration time of China's two-wheel electric vehicle listed companies is relatively scattered, and leading enterprises such as Emma Technology and Xinri Shares were established earlier, with strong industry accumulation; New electric two-wheeler technology companies, such as No. 9 (29.380, 0.49, 1.70%), were established late and grew together with technological innovation. In terms of enterprise label, Xinri Shares won more enterprise titles, such as specialized and special new small giant, innovative small and medium-sized enterprises; No. 9 company has won the title of high-tech enterprise and gazelle enterprise.

From the perspective of the business layout of listed enterprises, in 2022, the business of leading enterprises in the industry such as Yadi Holding, Emma Technology, and Xinri Shares related to two-wheel electric vehicles will account for more than 90%; No. 9 Company, Jiuqi shares and other enterprises two-wheel electric vehicles are not the main business, so the business proportion is relatively low, but the enterprise is also actively carrying out the investment and construction of two-wheel electric vehicle projects to improve the production capacity of two-wheel electric vehicles. In terms of regional layout, China's two-wheeled electric vehicle listed companies have layouts at home and abroad, and are mainly based on the Chinese market. Among them, because Jiuqi shares to bicycles, two-wheel electric vehicles and other products of foreign trade business as the main business, so the proportion of overseas business is relatively high.

Two-round electric vehicle industry enterprise market share

From the sales of two-wheel electric vehicles in 2022, Yadi Holdings is the listed enterprise with the highest sales of two-wheel electric vehicles in China, reaching 14.01 million; Followed by Emma Technology, a total of 10.51 million two-wheeled electric vehicles were sold in 2022, and the two companies occupied 43.2% of the market share according to the sales volume of two-wheeled electric vehicles.

According to preliminary statistics, China's sales of two-wheeled electric vehicles in 2022 will be about 56.7 million, creating a new high. Among them, Yadi and Emma had the highest sales of two-wheeled electric vehicles, selling 14.01 million and 10.51 million electric bicycles, respectively, and the two companies accounted for 43.2% of the market share; The third best-selling is Tailing electric vehicle, which will sell about 8 million two-wheeled electric vehicles in 2022, with a market share of about 14.1% and a total CR3 of 57.6%. China's two-round electric vehicle industry leading enterprises are obvious, the market concentration is high, about 85% of the market share is occupied by the top ten enterprises in the industry, the reputation and customer base accumulated by the leading enterprises are relatively stable, new entrants want to occupy a certain market, need to spend a larger cost investment, more difficult.

Two-wheeled electric vehicle industry regional competition pattern

From the perspective of regional distribution, listed companies in China's two-wheel electric vehicle industry are mainly distributed in Zhejiang and Jiangsu regions. Among them, the number of listed companies related to the two-round electric vehicle industry in Zhejiang is the largest, with upstream enterprises including Nandu Power Supply (12.670, 0.64, 5.32%) and Tianneng Shares (27.850, 0.64, 2.35%). Midstream companies such as Qianjiang Motor (12.260, 0.35, 2.94%), Jiuqi Shares, and Tao Tao Vehicle Industry (57.240, -0.72, -1.24%); There are also more listed enterprises in Jiangsu, such as Xinri Shares, a leading enterprise in the industry.

Two rounds of electric vehicle industry competition state summary

From the perspective of the five forces model, the upstream of China's two-wheel electric vehicle industry is battery, motor and other parts manufacturers, with a high degree of professionalism, raw materials and parts prices fluctuate, midstream enterprises are more affected, and suppliers have strong bargaining power; The overall homogeneity of two-wheel electric vehicle products is higher, the difference between the downstream final consumers choosing different brands of electric vehicles is small, and the bargaining power of consumers is improved; The market concentration of two-wheel electric vehicles is high, the market competition is more fierce among leading enterprises, and new entrants need to spend more customer acquisition cost to occupy the market, so the threat of new entrants is less. At present, there is no substitute to replace electric vehicles with low-carbon, lightweight and other advantages, and the future electric vehicles will develop in the direction of high quality and intelligence, and the market will gradually expand.