Summary of highlights:
Zebra Technologies' 2023 Global Consumer Survey Report shows that the number of offline shoppers has roughly returned to pre-pandemic levels. At a time when retailers are struggling with a tight labor market, supply chain shortages and inflation, consumers are returning to stores with higher expectations. More and more consumers are gravitating toward a seamless "mobile-first" and "everything" retail experience, and they are ready to embrace technological advancements.
Retail decision makers recognize that seamless integration of online and in-store shopping experiences is critical to winning in retail now and sustaining success in the future. Retailers need to adopt the right technology and management tools to empower retail employees to better deliver on-demand services that are satisfying and efficient for consumers.
• Retail employees are an important touchpoint for long-term customer loyalty. Going forward, embracing intelligent automation is key. Increasing automation and improving inventory management to become more sustainable are important tasks for retail decision makers when investing in retail technology.
Investigate background and methodology
Zebra Technologies' 2023 Global Consumer Survey was conducted by Azure Knowledge between June and July 2022, with more than 4,200 consumers, retail employees and decision makers from around the world. This includes respondents from the Asia Pacific region in Australia, China, India, Japan and New Zealand. The survey aims to gain insight into their perceptions and expectations of the current consumer experience, technology adoption and fulfillment of orders.
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