Care appliance market

1. Basic overview of personal care electrical appliance industry: definition, classification, industrial chain

Personal Care appliances are small electrical appliances operated by batteries or electricity and used by both men and women for personal care purposes, including hair trimming and styling needs, oral hygiene and skin health. According to the function of the product, personal care appliances can be divided into four segments, including hair, beauty, hair and other.

The value chain of the personal care appliance industry includes raw material suppliers, personal care appliance manufacturers, personal care appliance brand owners, sales channels and end users.

2. China's OEM/ODM market is perfect

China is one of the largest countries in the global contract manufacturing business (known as OEMs/ODMs), mainly due to relatively low labor costs and an increasingly sophisticated manufacturing industry. The total revenue of all personal care appliance OEM/ODM in China increased from 16 billion yuan in 2014 to 24.7 billion yuan in 2019, with a compound annual growth rate of 9.1%.

3. Southeast Asian countries have a fast export growth rate

Influenced by rising imports, the value of imports of personal care appliances from China in the United States, Europe and Japan has risen steadily over the past five years. The value of imports increased from a total of $2.7 billion in 2014 to $3.6 billion in 2019. Among the three regions, Japan was the fastest growing country in terms of import value between 2014 and 2019. However, Japanese demand for Chinese imports is relatively low compared with Europe and the US.

4. Retail sales in the global market continue to grow

In the global personal care appliance market, Europe and the United States are the world's two largest consumer markets for personal care appliances, while Europe has the world's largest retail market and is growing at a faster rate than the United States.

Due to the advanced technology in the United States and Europe, the penetration of personal care appliances is high. With the continuous improvement of national income levels in developed countries, more innovative multi-functional personal care appliances (such as electric washers with acoustic pulses, hair dryers with infrared function, etc.) are gradually becoming part of consumers' daily life, rather than just meeting daily needs.

Driven by rising revenue levels in key markets, increasing downstream demand, and innovations in personal care appliances, the global retail sales of personal care appliances reached $25.3 billion in 2019.

5. Strong demand for hair products in the United States

Retail sales of the U.S. personal care appliance market reached $6.5 billion in 2019, with a compound annual growth rate of 4.8% from 2014 to 2019.

In 2019, hair products were the largest segment of the personal care appliance market in the United States. Affected by the growth in demand for hair blowers, hair blowers sales in the United States accounted for 50% of the entire hair products market share in 2019.

6, the Japanese beauty salon electrical appliance market is active

Japan is one of the world's most mature markets for personal health and beauty. The retail sales of the personal appliances market in Japan was $2.3 billion in 2019, with a compound annual growth rate of 4.8% from 2014 to 2019.

The personal care appliance market in Japan is mainly driven by the hair and beauty care market. The retail sales of the beauty care market in Japan reached $800 million in 2019, and the compound annual growth rate from 2014 to 2019 reached 6.6%, higher than the growth rate of the overall market for personal care appliances.

7, the European personal care appliance market is relatively mature and well developed

In Europe, the personal care appliance market is relatively mature and well developed, with many leading manufacturers of personal care appliances setting up headquarters in Europe. At the same time, the development of the European economy has provided growth momentum for the personal care appliance market.

Beauty care electrical products are also one of the fastest growing market segments in Europe. Retail sales of beauty care appliances in Europe were $1.1 billion in 2019, with a compound annual growth rate of 9.9% from 2014 to 2019.